Leveraging Your Existing Customers
The best way to keep your sales and profits up in a slow economy is to build solid relationships with your existing customers.
Take your e-mail marketing, for instance.
When you stay in touch with your regular customers – and regularly e-mail them valuable information – they’ll quickly come to view you as a credible resource, an expert in your field, and, most important, someone who’s watching out for their best interests.
And they’ll reward you with their loyalty (and continued purchases).
Having a smooth-running and reliable e-mail marketing program is one of the surest ways to keep your business humming, without having to invest a lot of money!
Fortunately,it’s easy to enjoy a high rate of deliverability with your e-mail, if you understand a few basic rules that ensure your messages don’t get tagged as spam:
Rule #1: Keep accurate records of each person who subscribes.
Rule #2: Track requests to opt out, and remove those people pronto!
Rule #3: Post your privacy policy on your website.
Rule #4: Make sure you’re using reputable service providers.
Rule #5: Provide easy instructions on how to unsubscribe.
Rule #6: Provide your valid physicaladdress.
Rule #7: Use a consistent “from” address.
Rule #8: Use an authentic, non-misleading subject line.
