How Restaurants Are Reacting to the Economy
“If you really want to be sure of that 7:30 p.m. table, ask for it with a French, Spanish, or Italian accent. It will brand you as a potentially bigger spender, the kind helping restaurants outlast a weak dollar and a wobbly Dow.”
READ MOREUnspeakable Actions, Unspeakable Consequences
The media had a field day stripping John Edwards of his “two-Americas” robe, but I’d rather focus on the Greek tragedy Edwards now finds himself starring in. There are a number of insights we can derive from it… especially when we examine the plight of Edwards’s wife, Elizabeth.
READ MOREDress for Success?
My eighth-grade teacher was a tyrant. Seventh-graders shook in their proverbial boots knowing that they were about to face MISS ZIMMER…
READ MOREI just want a job I love… What should I do?
I am interested in copywriting, marketing, and product creation, but there is no such thing at my current company. I study copywriting and marketing on the side, and have made some money as a freelance copywriter, but I have serious doubts about my ability to do so over a long period of time. My attempts to market my services to high-dollar prospects has been met with silence, and people who do contact me are only concerned with how much – or, rather, how little – I charge
READ MOREIs Your Ego Bigger Than Your Skill Set?
Whether you are working in a corporate environment or on your own, you should always be building relationships. Relationships with your customers, your competitors, and certainly with your current and previous mentors. If you take these people for granted… and start putting yourself ahead of them… you’ll be burning valuable bridges. And doing that leads to the demise of any business.
READ MOREHow to Buy Your Plane Ticket at the Right Time
It’s no secret that airline tickets are pretty steep these days. But they still fluctuate. If you’re interested in getting the cheapest tickets possible, several travel sites have come up with “fare trackers.”
READ MOREWhat You Can Learn About Art From a Five-Year-Old?
When my children were young, we lived walking distance from the Philadelphia Museum of Art. And we often wandered over to spend an hour or so….
READ MORECan Your Employees Make Things Right for Unhappy Customers?
Giving your employees the authority to appease dissatisfied customers – within limits, of course – is a smart way to handle complaints quickly and with minimum fuss….
READ MOREThe Evils of E-Mail Forwarding
“Some people just don’t care about their customers,” my friend Aileen snapped. “I’m ready to dump this vendor and find someone else!” She was fuming – and it was all because of a common e-mail mistake. The e-mail hadn’t been sent to Aileen. “Jennifer,” a wedding cake baker, had sent…
READ MORESpeak Now or Forever Hold Your Peace
You’re at a wedding… at that crucial point in the ceremony when anyone who can show just cause why the couple should not be “united in holy matrimony” is asked to “speak now or forever hold your peace.” I doubt that you’ve ever actually seen someone stand up and give “just cause.” But back in the day when arranged marriages were the norm, it did happen….
READ MOREMaking Money With a Small, Responsive List
If you’ve been online for any amount of time, you’ve probably come across the phrase “The money is in the list.” This, of course, refers to the database of names, e-mail addresses, and other information you may collect from customers and prospective customers. Building a list is the core principle behind the Early to Rise / Agora Model of Internet Marketing.
READ MOREWhy Gas Prices and Airline Fees Shouldn’t Stop You From Traveling
High gas prices and rising airline fees may be keeping you closer to home than you’d like to be… but they shouldn’t.
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