Are My Great Expectations Just Wonky?
Studies by experts such as Dr. Jakob Nielsen have shown that when software or websites “break,” many users blame themselves. “It must be something I did,” customers think. And then they give up on the task in hand, which, if it is spending money on your site, isn’t good for you.
READ MOREDear ETR: "My biggest dilemma is if I’m right for the job."
Learning to become good at selling is simply learning technique. If you are smart enough to learn to ride a bicycle or use a computer spreadsheet, you are more than smart enough to learn the techniques you will need to be an excellent salesperson.
READ MOREOil’s Last Harrah
Oil is still making new highs and supply is still very tight. Wait for the price to head down. Then simply be willing to believe in and act on what you’re seeing.
READ MOREGood Cop(y), Bad Cop(y) – Let’s Make the World Safe for…
Take a ride around your town and you’ll see it on signs everywhere you turn. Self-absorbed… inner-directed… and completely without benefit to the reader.
READ MORESetting Priorities
Resolve, today, to set clear priorities in every area of your life, and always choose the activities that will assure you the greatest health, happiness, and prosperity in the long term.
READ MOREWhat’s More Important Than Your Search Engine Ranking?
Yes, rankings are important for getting your website noticed for targeted keywords and search phrases. But that’s only the beginning…
READ MOREYour Back’s Best Time to Work Out
You can still have a great workout in the morning, as long as you are extra careful of your back and lifting technique.
READ MOREA Better Way to Criticize a Piece of Writing
Providing negative criticism of published work is by and large a bootless endeavor. In the writer’s mind, hearing negative things said about it so late in the game feels like Monday morning quarterbacking.
READ MORELetting Your Customers Buy – the Way They Want To
To get your customers to feel this way, make sure you put your marketing message in front of them in as many ways as you possibly can.
READ MOREThe Only 3 Bits of Copy Worth Agonizing Over
One of the most labor-intensive, time-consuming marketing tasks is copywriting. Not necessarily writing the copy… but agonizing over what has been written.
READ MOREFree Online Tools to Make Your Life Easier, Part 1: Web Analytics
Regardless of the Web analytics solution you choose, get something going today. Tracking website usage is critical to measuring results, understanding your website visitors, and growing your business.
READ MOREGood to Great – How Great Is That?
“In the real world, getting from good to great requires extraordinary effort. It demands more time than you want, more energy than you have, and more cooperation than any normal person can be expected to contribute.”
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