Recent posts related to

12secs off

Recent posts related to

12secs off

Negotiate the Close

By Paul Lawrence | 06/23/2009

“If I can do that – get the contract signed by next week – can we lock up this deal right now?” I asked. “Yes, we can,” she answered.

READ MORE

The marketer’s Number One Priority

By Paul Lawrence | 06/23/2009

“If I can do that – get the contract signed by next week – can we lock up this deal right now?” I asked. “Yes, we can,” she answered. Because I asked that one question, a deal that we’d been negotiating for weeks was instantly done. It’s an old technique,…

READ MORE

Big Pharma’s Cancer Cure Secret

By Ellison, M.Sc. | 06/22/2009

Corporations are great at keeping secrets. Take Coke, for instance. Coca-Cola is more than 120 years old – and only seven people in the company’s history have known the Coke formula. Then there’s drug giant Eli Lilly. While working as an organic chemist, I was appalled to learn how they…

READ MORE

The Easiest Way to Start an Online Business

By George Dahir | 06/22/2009

If you’ve caught the Internet entrepreneur bug, you probably can’t wait to get started making money with your own website. Of course, you’re going to need a few things first – namely, products and effective sales copy to sell them.

READ MORE

The Power of Three

By Mark Morgan Ford | 06/22/2009

Here’s a little copywriting trick I learned long ago. It will help you prove any point you want to make. After you’ve made a claim – such as “Skippy is the best peanut butter in the world” – support it with three consecutive paragraphs of proof. In this case, the…

READ MORE

A Sure Way to Play Uranium

By Andrew Gordon | 06/22/2009

No commodity has disappointed more than uranium. But don’t let that put you off. Now is the perfect time to become a uranium buyer. (I’m assuming that you’re not the head of state of either North Korea or Iran!) Prices hit $136 in 2007 and then began a long pullback to around $40. They bottomed in April and have since rebounded to the $50 per pound level.

READ MORE

The Classic Copywriting Argument

By John Carlton | 06/20/2009

With the brouhaha of Web 2.0 going strong, she can be excused for her doubts. And the fact is, if I woke up tomorrow and realized the universe had changed in such a way that a decent sales pitch no longer required persuasion, proof, credibility, believable offers, and all the other classic ingredients… and we could now create sales with just a smidgen of copy here and there, like dabs of gray ink in the colorful wonder of an over-designed Web page… well, I’d be the first one writing short copy that day.

READ MORE

Jump Into a TV Career With This Powerful Selling Tool

By Paul Lawrence | 06/20/2009

The low cost of producing reality shows, combined with their large audiences, equals big profits. According to The Wall Street Journal, each episode of UPN’s Top Model costs about $800,000. Meanwhile, the cost of an average scripted drama is in the range of $2 million.

READ MORE

A Plethora of Errors

By Don Hauptman | 06/20/2009

As a writer on language, I’m especially sensitive to mistakes I encounter while reading. They seem to leap off the page, and I gleefully seize them as potential material for this column.

READ MORE

High Blood Pressure? Get More of This Mineral

By Kelley Herring | 06/19/2009

High blood pressure? Drop the mercury a notch by getting more potassium in your diet. In a recent scientific review published in the Journal of Clinical Hypertension, researchers evaluated the literature for blood pressure studies on potassium, calcium, and magnesium. While all three of these nutrients help lower blood pressure, potassium was found…

READ MORE

What Inspires YOU to Be a Better You?

By Bob Cox | 06/19/2009

Michael Masterson has mentioned that the good and decent acts of friends, family, associates, and strangers have inspired him to make it one of his New Year’s resolutions – every year – to become a better person….

READ MORE

One Website… or Many?

By Bob Bly | 06/19/2009

“When selling information products on the Internet, what are the pros and cons of having a home website with more than one product and having micro-sites only for the more expensive and lengthy products vs. having a micro-site for every product?”

READ MORE