Online marketing is a science not an art form
Only the faint tick of the grandfather clock broke the silence as I waited for him to acknowledge my presence. He’d summoned me to his office to discuss the great idea I’d outlined in a memo only last week. So new in the company, yet already meeting with the Managing…
READ MOREWhen Your Business Founders, Take Charge of Selling
Contrary to what the Obama administration would like you to believe, the Great Recession is alive and growing. Businesses are going bankrupt right and left. And those that aren’t tanking are seeing their profits diminish. This trend will probably continue. So if you are struggling to make profits and are…
READ MOREToo Old to Keep Trying?
Several weeks ago, I told you about a guy I met at Joe’s cigar bar. He was 54, out of a job, and ready to give up. He was too old to start over, he claimed. Death is inevitable, I told him. But aging is mostly a state of mind.…
READ MOREMeantime Vs Meanwhile
If you’re old enough, you may recall a song that contains the lyric, “So it’s the meantime, meantime / All they gave me is that in-between time.”
READ MOREThe Low-Fat Trap
Think you’re being “good” by eating low-fat foods? Sorry, says Total Health Breakthroughs’ Melanie Segala. They’re bad for you. That’s because when the fat is removed manufacturers add starchy processed carbs to keep the food tasty. So stay away from low-fat. The added carbs could cause heart disease and diabetes.
READ MORETrain Your Staff To Be Your Information Filters
Your staffers may try to dazzle you by producing voluminous white papers, complex analyses, etc. So what? These days, anyone can find huge amounts of data on the Internet on any topic. And it’s a big waste of your time to dig through it to find something you can use.
READ MOREYour Constant Companion
You have a companion. One that never, ever leaves you. It sticks with you, staying even closer than your shadow. It is like a leech sucking your blood, and you cannot shake it loose. This constant companion is your mental chatter. Another name for it is your internal monologue. It…
READ MOREI Hate Sleeping In
When you are an early riser, getting up two hours later seems like you are losing half a day. My back was cramping yesterday, so I took a muscle relaxer last night. I slept fitfully and didn’t get out of bed till 8:00. That’s at least two hours “late” for…
READ MOREHow Much “Envisioning” Should You Do?
BK, MN, BB, and I were talking about mergers and how companies are managed afterward. The doomed AOL/Time-Warner combo (and split earlier this year) came up. This got very quickly into the question of how much forward thinking a CEO should do.
READ MOREKeyword due diligence
Before you optimize your website or buy pay-per-click (PPC) traffic, you should perform “keyword due diligence.” That means you must check to see that Internet users are actually searching for information on your product by using the same keywords you assumed they would use. When I tell this to people,…
READ MOREWho Pays Attention to Big Business?
A recent study found that 2008’s media coverage of the financial crisis was all about big government and big business. Small-business issues merited just 5 percent of the total. Newspapers and magazines and television experts were almost entirely focused on the auto industry, bank bailouts, and stimulus plans. And most…
READ MOREHow to Get Out of That Damned Rut
“How do you get out of a rut?” a good friend asked me. “Regain passion for your work? Get yourself up for each day?” “Have you thought about this?” he continued. “It happens to me often. It makes me miserable. I feel useless, because I tend to piss away the…
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