Eat More… and Lose Weight?
This is a fat country. And that means Americans are prone to a long list of fat-related health problems. Heart disease and high blood pressure are two of the big ones. Dr. Al Sears, my personal physician, has helped me lose more than 25 pounds of fat, reduce my blood…
READ MOREA Classic Success-Thwarting Mistake
I sent a memo to a client last week, telling him about a clever advertising campaign that one of his competitors is using. I had inside info that the competitor is making a lot of money with it. My client’s response was to tell me what is wrong with what…
READ MOREEighty-six
“Eighty-six” is diner slang for taking an item off the menu or canceling an order. It’s also used by bars and restaurants when they refuse to serve an unruly or drunk customer. By extension, it can mean rejecting, discarding, or getting rid of anything or anyone (especially gangster style).
READ MOREReflecting on Freedom
Just about everyone claims to be in favor of freedom. But few seem to agree on what it means. One person’s idea of freedom can actually violate another person’s freedom. To one person, it means doing what he wants with his own life. To another, it means doing what he…
READ MOREPersuade Everybody About Anything by Adding a “Pitch”
If you want people to do as you wish, don’t tell them, sell them. This is a simple rule that applies to almost any situation. I not only use it in my advertising copy, I use it to persuade my:
READ MOREDon’t Walk Away With Nothing
Important Sales Insight: People often feel guilty about saying “no.” After you’ve spent time trying to persuade them to buy something, they feel bad about just saying “no.” They may say “no,” but there is lingering guilt for having wasted your time.
READ MOREKeep It to Yourself
You know those parents who say they want to be their children’s “best friends”? You know the ones I’m talking about. Those obnoxious moms and pops with six-pack abs and designer jeans who have fun smoking pot with their kids and passing them candy-flavored condoms.
READ MOREThe art of criticism the skill of praise
How can you get your key employees to quickly develop the skills and talents they need? How do you get them to understand what you understand? In short, how do you get them to succeed? These people can make your future immensely richer, fuller, and happier. But much of what…
READ MOREA Conversational Trick That I Promised Myself I’d Practice More Often
If you are lucky enough to be in the company of a successful businessman, don’t waste his precious time — and yours — chitchatting about baseball. This is a rare opportunity that should be treasured. So take advantage of it. Ask good questions, such as:
READ MOREAre You Taking Statin Drugs? Read This Immediately
Surprise. Surprise. Yet another important bit of information has been swept under the rug by Big Pharma. Turns out that statins, a $20 billion cash cow for the drug industry, have a serious side effect: They can cause a huge drop in the body’s level of CoQ10. And if you’re…
READ MOREUse Your Time to Make Real Money, Not Count Small Change
One of the stupidest and most damaging myths is that you can become wealthy by pinching pennies. Suze Orman and David Bach should be arrested for perpetuating this idiotic idea. And the media powerbrokers who give them a soapbox to stand on — starting with Oprah Winfrey — should be…
READ MOREA Great Sales Letter Formula
Last month, I spent less than one hour adapting a simple one-page sales letter to be e-mailed to 215 people who’d recently done business with one of my clients. The e-mail was simple. Basically, it said: “Thank you for your recent purchase. Now I’d like to give you preferential pricing…
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