Short Words, More Word Power
Brevity, they say, is the soul of wit. And if that’s true, I admit… sometimes, I can be a little soulless. See, I was taught to love what the nuns used to call “25 cent words.” These are the words, they told us, that make you sound smart. That win you…
READ MOREA Boomer Industry That Could Make You Rich
Aging baby boomers are driving a multibillion-dollar market, according to a recent study by MarketResearch.com. And there’s a big opportunity for you to tap into the trend. I’m talking about the “cosmeceutical” industry. (”Cosmeceutical” is a combination of two words: cosmetics and pharmaceuticals.) Examples of cosmeceuticals include skin- and hair-care…
READ MOREHow to Get People to Open Your E-mails
Picture this: You spend hours writing an article that you KNOW will motivate people to tears/laughter/action. You send it to your e-mail list – a group of people who have specifically asked to hear from you – and no one opens the e-mail. The article ends up unread, deep in…
READ MOREThe Post Office’s Loss Is Your Gain
The U.S. Postal Service is slashing services to the bone. They are reducing business hours and eliminating delivery on weekends in many areas. All of these cuts have opened the door to a unique business opportunity for you: providing private mail services. With this business, you would offer the same…
READ MOREThe Easiest Little Retirement Plan
My brother is a talented carpenter. Before becoming a carpenter, he was an amazing chef. He is also extremely good at repairing and rebuilding cars. In fact, he’s good at anything that requires patience and attention to detail. Except, that is, when it comes to his finances.
READ MOREWhy Good Sales Copy Is Priceless
About a week ago, a subscriber called to inquire if my direct-marketing agency, Response Ink, would build a website for him. Although we are not looking to add new clients at this time, his company has an intriguing – even ingenious – business model. And so my curiosity got the…
READ MORECould Today Be Your Personal Independence Day?
July 4th is the day for all Americans to celebrate their independence. But what does “independence day” – mean for you personally? My father reminds me that July 3, 1976 was his “independence day,” since that’s the day my family came to the United States from Russia.
READ MOREIs Oprah’s Fat-Loss Tip Making You Fat?
In 2006, I sent out a nationwide media release insisting that Oprah’s fat-loss methods – which included walking as her primary exercise – were actually making her fat. Even worse, they were making the millions of Americans following her lead fat too.
READ MORE3 Rules for Burning Fat Over 40
One of the side effects of aging is that you lose the ability to burn fat at the drop of a hat. So if you’re over 40 and want to lose belly fat, here’s what you have to do: Rule #1: Eat a low-calorie diet, focusing on whole, natural foods.…
READ MOREDo You Have a Killer Support System?
Susan was tired of being a professional speaker. She’d often spend 200 days a year on the road, away from her family. And she knew it was time to build a business that wouldn’t be completely dependent on her. But how? She needed a killer support system to help her figure out what she could do and then help her do it.
READ MOREThe Big Business of Stored-Value Cards
You know what a stored-value card (SVC) is, right? You’ve seen racks of them near the checkout counters at Walmart, Sam’s Club, Home Depot, Rite Aid, and thousands of other retailers. You probably call them gift cards. And you’re probably familiar with phone cards, too.
READ MOREThe Perfect Business for Today
My ever-present, effervescent managing editor Suzanne came up with another good suggestion last week. “You know Richard Russell,” she said. (Richard Russell writes the Dow Theory Letters.) “I just came across an essay of his about the ideal business. It was very popular with his readers. His criteria mesh well with your advice, but I bet you’d have something to add – especially when it comes to starting a business in a down economy.”
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