Can You Keep a Secret?
Since offering to reveal a secret appeals to us humans on so many visceral levels, it’s no wonder that many of the most successful direct-response promotions of all time have used it to boost attention and readership. Nor is it any wonder that offering to reveal more secrets in a free report that is delivered along with the product being sold can drive response rates, revenues, and profits through the roof.
So how could YOU use secrets to hit one out of the park the next time you’re at bat?
Selling Legal Services Without the Law Degree
You can offer legal services on the Web – and, get this, you don’t have to pass a bar exam! You don’t even need a law degree or any real legal experience.
The opportunity I’m talking about calls for selling legal services and documents on the Web as an affiliatefor established companies.
On Thinking Before Acting
What a tragedy that Farrah Fawcett not only is suffering from terminal cancer, but that her 24-year-old son, Redmond O’Neal, was arrested for allegedly trying to smuggle drugs into a jail to give to a friend. (How comforting it must be to know that your son has buddies in the…
READ MOREAn Inexpensive Source of Protein
ETR’s health experts are big advocates of lean, healthy sources of protein – with good reason. A high-protein diet is very effective for keeping your appetite under control and helping you lose weight. However, the best sources of protein – like grass-fed beef and wild salmon – aren’t cheap.
READ MORENegotiate the Close
“If I can do that – get the contract signed by next week – can we lock up this deal right now?” I asked. “Yes, we can,” she answered.
READ MOREThe marketer’s Number One Priority
“If I can do that – get the contract signed by next week – can we lock up this deal right now?” I asked. “Yes, we can,” she answered. Because I asked that one question, a deal that we’d been negotiating for weeks was instantly done. It’s an old technique,…
READ MOREBig Pharma’s Cancer Cure Secret
Corporations are great at keeping secrets. Take Coke, for instance. Coca-Cola is more than 120 years old – and only seven people in the company’s history have known the Coke formula. Then there’s drug giant Eli Lilly. While working as an organic chemist, I was appalled to learn how they…
READ MOREThe Easiest Way to Start an Online Business
If you’ve caught the Internet entrepreneur bug, you probably can’t wait to get started making money with your own website. Of course, you’re going to need a few things first – namely, products and effective sales copy to sell them.
READ MOREThe Power of Three
Here’s a little copywriting trick I learned long ago. It will help you prove any point you want to make. After you’ve made a claim – such as “Skippy is the best peanut butter in the world” – support it with three consecutive paragraphs of proof. In this case, the…
READ MOREA Sure Way to Play Uranium
No commodity has disappointed more than uranium. But don’t let that put you off. Now is the perfect time to become a uranium buyer. (I’m assuming that you’re not the head of state of either North Korea or Iran!) Prices hit $136 in 2007 and then began a long pullback to around $40. They bottomed in April and have since rebounded to the $50 per pound level.
READ MOREThe Classic Copywriting Argument
With the brouhaha of Web 2.0 going strong, she can be excused for her doubts. And the fact is, if I woke up tomorrow and realized the universe had changed in such a way that a decent sales pitch no longer required persuasion, proof, credibility, believable offers, and all the other classic ingredients… and we could now create sales with just a smidgen of copy here and there, like dabs of gray ink in the colorful wonder of an over-designed Web page… well, I’d be the first one writing short copy that day.
READ MOREJump Into a TV Career With This Powerful Selling Tool
The low cost of producing reality shows, combined with their large audiences, equals big profits. According to The Wall Street Journal, each episode of UPN’s Top Model costs about $800,000. Meanwhile, the cost of an average scripted drama is in the range of $2 million.
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