Retailers Reflect a Changing Economy
What is good for individuals and for the economy in general is not necessarily good for retailers. For example, it is a good thing when people stop using their home equity as an ATM machine. And it’s a good thing when they increase savings and pay down debt. But these…
READ MOREFor the Pro, School Is Never Out
Recently, I casually mentioned in my e-newsletter that I was taking a writing course. One of my readers, JN, was absolutely shocked. “YOU are taking a WRITING course?” she asked incredulously. Her implication was that, for me – given that I have been a writer for three decades – taking…
READ MOREThe 10-Minute Walk
If “finding time” is your main obstacle to getting enough exercise, try taking three brisk 10-minute walks five days a week. One in the morning before you do anything else. One in the afternoon after lunch. One at night after dinner.
READ MOREOverthinking: The Copywriter’s Worst Enemy
By the time I met Wilma, she had studied literally thousands of pages of courses, books, and e-zine articles about copywriting. She had all the fundamentals down cold. She could recite Hopkins, Caples, Masterson, and Makepeace verbatim. But when I gave her her first paid assignment, she froze like a deer in the high beams of an oncoming Peterbilt.
READ MORETurning Your Business Into a Micro-Brand
So you want to turn your business into a micro-brand? Or, better yet, a micro-cult? Here’s how to get started… First, understand that it will take time – five to 10 years. To become a dominating presence in your market, you have to be in the game long enough to earn your customers’ loyalty.
READ MOREThe Time to Refinance Your Mortgage Is Now
Do you have a mortgage with a variable or high interest rate? If you do, it makes a lot of sense to refinance. Thirty-year fixed-rate mortgages are currently only about 5 percent – and you want to lock in a low rate now, because inflation is on the horizon.
READ MOREHow to Thwart an Attack That Can Quickly Kill Your Business
It started with a routine check on our website (which I do every morning)… and finding a crazy-looking warning on our front page – the same warning that several ETR readers wrote in about. Here’s one of the e-mails we received that day…
READ MOREThe 20-Second Push-Up
Here’s a great way to develop your upper chest without going to a gym: Do super-slow feet-elevated push-ups.
READ MOREWhy Record Keeping Should Be One of Your Favorite Activities
I know… record keeping doesn’t sound very exciting. But the truth is – something as simple as a mileage log translates directly into saved money and time.
READ MORE“Mutual” Admiration Society
• “The Minister of Public Security… signed last night in Washington D.C. a memorandum of mutual understanding with his American counterpart….” (The situation involves two people.)
READ MOREWhat’s the Secret to Selling Bad Products?
Copywriters are hired guns. We usually don’t create the products we sell, we just get hired to sell them. So how, pray tell, are you supposed to write copy that sells a product that… well… stinks?
READ MOREWord From the Top
Here’s an excerpt from a book I’m reading that you should pay close attention to:
READ MORE