Why My Dad Is the Richest Man I Know
Hard to believe, but my father looks as young today – at 60 – as he did at 40. And though he may argue that he’s lost a bit more hair than he’d like, his face, his spirit, and his health seem to have been frozen in time.
READ MOREYour Intangible USP
Your business – whether you are an information marketer, retailer, catalog merchant, manufacturer, service provider, freelancer, or consultant – has not one but two unique selling propositions (USPs): the tangible and the intangible.
READ MOREBoost Your Body’s Defenses to Fight the Common Cold
Instead of relying on over-the-counter drugs, keep yourself from getting sick in the first place. A lot of people think there is nothing you can do to stave off the common cold. But in my practice, we’ve proven that’s not true. You can, for example:
READ MOREWhy You Must Send a Confirmation E-mail
You see, an existing customer – someone who’s already pulled the trigger and made a purchase – is much more valuable to you than a no-name prospect. As marketing expert Clayton Makepeace says, “Making secondary sales to existing customers is one of the cheapest and lowest risk actions a company can take. Response on promotions sent to existing customers is usually six to eight times higher (sometimes more) than promotions sent to cold prospects. Average sale is substantially higher, too – sometimes as much as two to three times higher.”
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The Key to Getting Someone to Invest in Your Small Business
In order to get a private investor to consider your small business, you must convince him that the opportunity is sound, with little risk of failure.
READ MORETaking the Big Leap
Sometime in your business career, you will have a chance to do something or sell something – and it will be obvious to you that you are looking at a great opportunity. However, you will realize that you simply don’t have the time, the knowledge, or the resources to meet that challenge. If you are sensible, you will probably say “No thanks,” and bow out. But – if the opportunity is really extraordinary – you might want to try the Grand Canyon Jump.
READ MOREHow “The Liberty Street League” Got Its Name
Take a few steps away from the grim reality of “The Street”… past the offices that once housed Merrill Lynch… beyond the New York Sports Club, where finance managers now sit crying in their single-malts.
READ MOREUsing Stumbling Blocks as Stepping Stones
Everyone makes mistakes – and the busier you are, the more mistakes you will make. The only question is “How well and how effectively do you deal with the inevitable ups and downs of life?”
READ MOREHow to Prevent “Scope Creep”
You receive an invoice from your website or software developer. You query a charge you didn’t know about. The developer tells you it relates to a new feature they developed… one that you asked for.
READ MOREHow to Firm Up Your Backside
Most every gal in the gym is familiar with the lunge. You see hordes of women doing lunges. Some trainers even have them walking around outside doing lunges.
READ MOREIf You Get Knocked Down, Get Up
The letter was from the publisher of a magazine where I’d just placed an ad for an instructional ballroom dance video I’d produced. He informed me that he was pulling my ad. Why? After watching the video, he felt that the quality wasn’t good enough for his subscribers.
READ MORE4 More Ways to Turbocharge Your Writing
Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.
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