How Ben Franklin Learned to Write
His writing is what helped pass on his legacy as a founding father. It’s what made him one of the most persuasive diplomats in U.S. history. And it’s one of the main reasons we remember so much of what he did today.
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The American Airlines Platinum Challenge
If you’ve got more than one flight planned in a 90-day period, consider American Airline’s Platinum Challenge to get your upgraded status.
READ MOREMore Proof That Carbs Are Deadly for Your Weight
In the latest study, from the journal Nutrition and Metabolism, 50 overweight adults were put into one of two groups. One group was given a moderate-carbohydrate, moderate-protein diet, and the other group was given a high-carbohydrate diet. Both groups ate 500 calories less than they needed to maintain their weight.
READ MOREGood News: Because Fear Is High, a Bottom Is Near
The old saying that the market likes to climb a wall of worry is going to come into play over the coming months. If the amount of fear in the market is any indication, that wall has reached new heights and the climb could be long and steady.
READ MOREDo You Leave Your Customers Scratching Their Heads?
Doctors are known for their inability to explain to patients, in laymen’s terms, what’s going on. And they’re not alone. In the business world, many companies sabotage customer relationships and lose sales because they use in-house shorthand, jargon, and corporate-speak.
READ MOREPay No Attention to That Man Behind the Curtain!
All of the most successful people I know in the Internet marketing business have their own “man behind the curtain.” That person takes care of everything behind the scenes, making sure the business is running smoothly on all cylinders and not missing a beat. And he’s vital to its success.
READ MOREThe Lesser of Two Evils
I’m sure you’ve been in a position – both in your personal and your business life – where you’ve had to persuade someone to make a decision that they were not really eager to make.
READ MOREWho Benefits From the Increased Volatility?
Yesterday, I was speaking with a friend of mine who works within the financial industry, on the advertising side of the business. And something Tom said hit home with me: With companies cutting back on advertising, parts of his business are down – but online brokers are going strong.
READ MOREHow to Avoid a Common Holiday Scam
Unfortunately, scam artists take advantage of this situation to pose as charities… and then take the money and run. So before you write that check or pull out your credit card…
READ MORE5 Steps to the Perfect Guarantee
“Use a strong guarantee” is standard advice in direct marketing. Without a strong guarantee, your sales will slow to a trickle. Buyers are loathe to buy products sight unseen – over the Internet, by phone, or by mail.
READ MOREDon’t Put an Age Limit on Your Dreams
“Don’t put an age limit on your dreams.” That’s a quote from Dara Torres, one of my heroes and an Olympic champion. At the age of 41, she dared to enter the 2008 Olympics and swim a “kids’ race,” the 100 meter free. It’s an all-out sprint. One length of the pool. Winner takes the gold medal.
READ MOREAn Important Marketing Lesson From a Hot Dog Stand
While in Chicago few weeks ago, I stumbled across a marketing lesson in the strangest of places: the Wiener’s Circle in Lincoln Park.
Wiener’s Circle is a hot dog stand that’s normal during the day but gets wild at night. It’s utter chaos. The gals behind the counter harass and crack jokes at their customers’ expense. Give it to them, and they’ll give it right back five times as hard. I couldn’t stop laughing. If you don’t know what to expect, you’ll be shocked by what you hear. (Look them up on Yelp.com or YouTube.com for the scoop.)
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