Persuade Everybody About Anything by Adding a “Pitch”
If you want people to do as you wish, don’t tell them, sell them. This is a simple rule that applies to almost any situation. I not only use it in my advertising copy, I use it to persuade my:
READ MOREDon’t Walk Away With Nothing
Important Sales Insight: People often feel guilty about saying “no.” After you’ve spent time trying to persuade them to buy something, they feel bad about just saying “no.” They may say “no,” but there is lingering guilt for having wasted your time.
READ MOREKeep It to Yourself
You know those parents who say they want to be their children’s “best friends”? You know the ones I’m talking about. Those obnoxious moms and pops with six-pack abs and designer jeans who have fun smoking pot with their kids and passing them candy-flavored condoms.
READ MOREThe art of criticism the skill of praise
How can you get your key employees to quickly develop the skills and talents they need? How do you get them to understand what you understand? In short, how do you get them to succeed? These people can make your future immensely richer, fuller, and happier. But much of what…
READ MOREA Conversational Trick That I Promised Myself I’d Practice More Often
If you are lucky enough to be in the company of a successful businessman, don’t waste his precious time — and yours — chitchatting about baseball. This is a rare opportunity that should be treasured. So take advantage of it. Ask good questions, such as:
READ MOREAre You Taking Statin Drugs? Read This Immediately
Surprise. Surprise. Yet another important bit of information has been swept under the rug by Big Pharma. Turns out that statins, a $20 billion cash cow for the drug industry, have a serious side effect: They can cause a huge drop in the body’s level of CoQ10. And if you’re…
READ MOREUse Your Time to Make Real Money, Not Count Small Change
One of the stupidest and most damaging myths is that you can become wealthy by pinching pennies. Suze Orman and David Bach should be arrested for perpetuating this idiotic idea. And the media powerbrokers who give them a soapbox to stand on — starting with Oprah Winfrey — should be…
READ MOREA Great Sales Letter Formula
Last month, I spent less than one hour adapting a simple one-page sales letter to be e-mailed to 215 people who’d recently done business with one of my clients. The e-mail was simple. Basically, it said: “Thank you for your recent purchase. Now I’d like to give you preferential pricing…
READ MOREGet Happy by Trying Not To
The secret to more enduring happiness is to do less for yourself and more for others. Happiness comes to you not when you are making yourself the center of your universe but when you forget yourself and look outside. This is a truth I learned late in life. And it…
READ MOREFighting Your Way to a Heart Attack
Speaking of making yourself happier and your life easier, there are serious health benefits to both of these good habits. A recent study, for example, has confirmed that stress and anger can be linked to heart disease. The researchers looked at 150 married couples. None of them had ever been…
READ MOREIt Ain’t No Sin to Use Bad Grammar
Depending on your product and your target audience, using improper English in your sales copy may make it work better. The trick is to really know your prospect. Actually picture him or her in your head. Then pretend you’re having chat with that person while you write. A “conversation” with…
READ MOREDo You Think Managing Is a Waste of Time?
According to most “serial business builders,” bad hiring and firing decisions are among the most serious mistakes entrepreneurs make. These include: 1. Not spending the time and energy to recruit the very best employees 2. Not paying close enough attention to an executive’s performance 3. Waiting too long to fire…
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