Make Mine a Single
My friend Brian forwarded me an article espousing the benefits of “double opt-in” versus “single opt-in” for people signing up for e-mail newsletters. Single opt-in requires them to sign up. Double opt-in adds an extra step…
READ MOREDon’t Trick Your Prospects: A Marketing Lesson From the Movies
The purpose of a great headline is to get your readers’ attention. And the purpose of the remainder of your sales letter is to get your readers to buy your product or service. But if there is a disconnect between what the copy promises and what the product delivers, you’re going to have dissatisfied customers who feel betrayed.
READ MOREAlternative Medicine for Sleep, Part 1
Natural supplements can help protect you from a wide range of health issues. But keep in mind that high doses of some herbs and supplements can make you feel alert at bedtime and cause shallow sleep.
READ MOREUsing Automated Marketing to Profit in Today’s Real Estate Market
I’ve been investing in real estate for 20 years, and I’ve been able to make millions using many of those strategies to find potential deals. I’ve also used time-tested techniques borrowed from direct marketing.
READ MOREWhy Positive Thinking Doesn’t Work
One of the great fallacies in the self-help industry is the notion that you can change your life with “positive thinking.”
READ MOREWhat Do Golf and Trading Have in Common?
Last week was Masters week, and I’ve got golf on the brain. This got me thinking about the similarities between golf – one of my favorite sports – and trading. (And, no, “They are both frustrating as hell” is not one of them.)
READ MOREDo You Need More Lycopene?
Lycopene – found in tomatoes, watermelon, pink grapefruit, apricots, papaya, and guava – is a powerful antioxidant.
READ MOREA Rumor I Bought Into
I have cautioned you before against investing in rumors, regardless of the source. But I recently bought into one myself.
READ MOREThe Language Perfectionist: Don’t Take this “Chance”
The word fortuitous is regularly misused. Because of its similarity to fortunate, people assume that it means the same thing.
READ MOREHow to Ace a Job Interview
During the course of my business career, I have interviewed literally hundreds of candidates for various positions. Some people make the cut. But more often, I wind up saying, “Thanks, but no thanks.”
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The Sad Story of Mike Tyson: A Spending Fool
Mike Tyson’s annual income exceeded $400 million, but his spending habits dug the superstar boxer into a pit of debt- which is a lesson for us all.
READ MOREProving You’re Not a Spammer
Spammers have made life tougher for Internet marketers. Anytime you send an e-mail to a subscriber to your e-newsletter, you have to navigate a maze of spam filters and wary readers.
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