I Shot the Serif
Which group of fonts is better for online marketing efforts: Times, Palatino, and Bembo? Or Verdana, Helvetica, and Arial?
READ MOREIt’s Fun to Know: Chimpanzee Sympathy
We often comfort people who are under stress by putting our arms around them and giving them a hug. According to recent research from scientists at Liverpool John Moores University, chimpanzees do the same thing.
READ MOREA Leveraged ETF for All Market Conditions
Most investors would agree that in tough economic times one safe haven is consumer staples. Companies like Johnson & Johnson, Coke, and Philip Morris do well in all markets, and tend to weather storms better than companies that sell discretionary goods.
READ MOREAn Antioxidant That Can Help Prevent Prostate Cancer
Wine lovers are probably already aware that red wine contains a powerful antioxidant: resveratrol. And Dr. Sears has written about the anti-aging effects of resveratrol in ETR. For instance, animal studies hint that it can help prevent weight gain and developing the symptoms of diabetes and obesity. But the health benefits of this antioxidant don’t end there.
READ MOREIt’s Fun to Know: Space Station Breakthroughs, Part 3
We’ve told you about two rather peculiar experiments being overseen by Japanese astronauts at the International Space Station: the planned launch of a paper airplane into Earth’s atmosphere and the successful flight of a boomerang inside the station. Well, the Japanese have now topped themselves.
READ MOREHow to Differentiate Your Product
Think of your primary product. Now answer these two questions: Is there something about it that is better than the other products of its kind? Do you emphasize that advantage in your marketing?
READ MOREWhen Not to Save Money
Early in my career, I began to reassess some of the ways in which I was saving on expenses. I came to realize that in order to make intelligent decisions when it comes to saving money, time and stress should always be factored into the equation.
READ MOREA Neglected Metabolism-Boosting Move
If you want to burn a lot of calories, you need to do a lot of resistance-training exercises for the back of your body, not just the front. Your entire upper back is one of your biggest muscle groups. By exercising this important area, you can burn more calories than if you just train your chest and stomach muscles.
READ MOREWord to the Wise: Durance
“Durance” (DUR-unts) – from the Latin for “to endure” – is imprisonment or restraint by force. It is usually used in the phrase “durance vile.”
READ MOREThe Look That Sells
Graphics and design are a vital part of any sales letter. But before you let your graphic designer take over, make sure you keep this in mind:
READ MORESimplify Your Life: Order Out of Chaos
You build a pile of rocks, and it collapses because it was a bit unbalanced. The way the rocks end up on the ground may appear to be random. But a mathematician would tell you there’s an underlying natural order at work here – something that can be replicated, and explained, by “chaos theory.”
READ MOREWord to the Wise: Invective
“Invective” (in-VEK-tiv) – from the Latin for “to inveigh against” – is insulting or abusive language.
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