How Long Should a Sales Letter Be?
Sales letters – how long should they be? In this age of multitasking and the Internet, isn’t it more sensible for marketers to send short ones to prospective customers? That’s the question posed by Connie Prin, an ETR reader in Grand Rapids, MI who is working on completing the AWAI…
READ MOREUsing Your Emotions the Right Way for Investing
Figuring out when to sell a stock is never easy. And most experts wisely recommend keeping your emotions out of the decision. Of course, every rule has its exceptions. So let’s revise this one.
READ MORE6 Steps to Making a Good Impression… Every Time
Making a good first impression begins with a conscious decision to put your best foot forward. And then, whenever and wherever possible, you must make the effort to live up to that first time.
READ MOREBeneficial Bacteria
Researchers are just starting to unravel the importance of normal bacteria to our health. Meanwhile we know that things go wrong when antibiotics take out the good with the bad.
READ MOREJust How Bad Is the Economy?
Report after report has come out detailing just how bad the economy is. But February’s Philly Fed Survey really put it into perspective.
READ MOREThe One-Person HR Department
So you’ve broken free from the corporate rat race. You’re a freelancer now, working from home. And the checks are already rolling in from your new clients. It’s what you’ve always wanted: financial independence.
READ MOREDon’t Can the Beans
Beans are a great low-glycemic carbohydrate that helps keep blood sugar in balance and your appetite in check.
READ MOREUnlocking the Hidden ” Horsepower ” in Your Copy
That’s where the “horsepower” technique comes in handy. It’s familiar in one way, mysterious in another. So the prospective customer can embrace it instantly. But they’re also intrigued to hear more.
READ MOREHow to Produce an Expert Video When You’re Not an Expert
The instructional video business is an easy and fun way to make extra income. There’s a demand for how-to videos in just about every area of interest.
READ MOREThe Ready, Fire, Aim Business Proposal
When someone comes to me for advice about a business idea that will require a considerable expenditure of time and money, I often ask for a Ready, Fire, Aim business proposal.
READ MORENot a Sure Shot for Health
MonaVie is one of the hottest nutritional products right now, and it comes with health claims that are as numerous as its many neighborhood distributors. But this product could not only drain your wallet, it could harm your health.
READ MOREWord to the Wise: Redound
To “redound” (rih-DOWND) is to have a consequence or effect. The word is derived from the Latin for “to be in abundance or excess.”
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