Getting Joint-Venture Ready
Joint ventures (JVs) are a great way to get started online if you don’t yet have any products of your own to sell. And then, when you get more established, they should play a major role in your overall marketing strategy and product launches. Because JVs will get your products…
READ MOREDo Unto Others…
Sales and marketing strategies, product development, and the like are essential parts of any business, of course. But, as many of the speakers at ETR’s Info-Marketing Bootcamp have stressed this week, much of your success as an entrepreneur depends on the relationships you form with fellow business builders. In fact,…
READ MOREWhy You Should Focus on Building Your List of E-Mail Subscribers
So you’re starting your Internet business. The first step is to make your website shiny and pretty (by spending a lot of time and/or money on it). And then build product pages and a shopping cart. And then drive visitors to your site with search engine optimization and pay-per-click ads.…
READ MORESomeday I’ll…
“At this point, we cannot rule out malignancy,” he said. It wasn’t the typical opening to an Info-Marketing Bootcamp presentation. But MaryEllen Tribby, Publisher and CEO of Early to Rise, is not your typical presenter.
READ MOREThe Worst Thing You Can Do When You’re on the Road
When you’re traveling on business, it’s tempting to skip exercise and grab fast food to save time. Bad idea. You’re on the road for a good reason: There’s something important that requires your attention — and you need to stay mentally alert. The best way to do that is to…
READ MOREIf You Want To Become the Boss One Day…
If you want to become the boss one day, think like a customer and act like an owner. How do you think like a customer? Let’s start with the obvious. Your customers are interested in what’s good for them, not you. They don’t really care how hard you work or…
READ MOREBootcamp Dispatch
What do you really need to start building a life-changing amount of wealth? Your 401(k) ain’t gonna do it. Neither is your day job. The 200 aspiring Internet entrepreneurs at Bootcamp know. It was the subject of Michael Masterson’s keynote speech: The Special Theory of Automatic Wealth.
READ MOREThe Best Business in the World
ETR’s Info-Marketing Bootcamp started last night. And for those of you who couldn’t make it, we’ll be publishing breaking news throughout this week from the conference. Writing those Bootcamp dispatches will be Jason Holland, ETR’s Managing Editor. He’ll be playing the part of roving reporter. (His first dispatch is below.)
READ MOREThe Language Perfectionist: Hot Off the Press
Can you spot anything wrong in this sentence? “Also on the front page, just below the Citizen’s masthead, the paper’s publishers added the phrase ‘Belmont’s Only Prize-Winning Newspaper,’ a thinly veiled dig at their hometown competitor, The Belmont Herald.”
READ MOREAn Essential Quality of a Good Leader
There are basically two ways to get the people who work for you to do what you want. You can bully them into it. Or you can lead them. The bully’s method is initially effective, because it takes advantage of his superior power. But everything changes with time — including…
READ MOREHow Fat Are You… Really?
Did your doctor tell you to lose weight? It may be good advice. Then again, he may have based it on bad science — the outdated Body Mass Index (BMI). Calculated from height and weight, it can be grossly misleading. For example, according to the BMI, Arnold Schwarzenegger in his…
READ MOREMastering Human Relationships
You get more out of your relationships with others — more easily — by not approaching them directly. It’s because of something called the Law of Indirect Effort. For example, if you want to impress someone, the direct way to do it is to point out your admirable qualities and…
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