The Language Perfectionist: It’s Foreign to Me
Some writers ostentatiously drop in such words to flaunt their erudition. But foreign-language words are used for good reasons. Although the English language offers us a remarkably wide choice of words, some concepts are better expressed in other languages, especially when no precise equivalent exists in English. In addition, an imported locution is often more concise and stylistically superior.
READ MOREShould You Be Advertising on TV?
When most people think of television advertising, they think about the commercials they see on network TV. Such advertising gives the advertiser an immense reach – sometimes to as many as hundreds of millions of people. But the greater the reach, the less targeted the audience. For every person who might be interested in your product, there will be a hundred or a thousand with absolutely zero interest.
READ MORE4 Simple Ways to Turbocharge Your Writing
I’m going to share a bit of the information that I first taught at my $3,495 per person copywriting workshop. This subject is something I have not seen anyone else tackle in full. So if you are interested in making your sales copywriting (actually, any writing) work harder for you – pay attention!
READ MORECaveat eBay Emptor
You may be one of the millions of people who regularly shop on eBay. I’ve done it on occasion, and never had any trouble. Until recently. As a result of that experience, I learned a few lessons that can help you deal with two of the potential problems you might encounter.
READ MORE5 Steps to Getting a Recession-Proof Side Business Off the Ground
In this troubled economy, almost everyone can use the security that a side business can bring. I’ve been involved in a low-capital side business for years, and it has been a steady source of additional income for me. It’s something you, too, should consider getting into. I’m talking about the event promotion business.
READ MOREA Steady Source of Side Income
In this troubled economy, almost everyone can use the security that a side business can bring. I’ve been involved in a low-capital side business for years, and it has been a steady source of additional income for me. It’s something you, too, should consider getting into. I’m talking about…
READ MOREI am seeing great results from my new method of working out
“If you’re like me, you get very, very bored doing cardio on the treadmill, stationary bike, or whatever your favorite piece of exercise equipment is. Five minutes can feel like hours. The gym has plenty of TVs to try to entertain you while you work out. However, the news is too depressing, watching the food channel only makes me want to eat (definitely defeats the purpose of being at the gym), and the other mindless programs bore me.
READ MOREEmployee Review Do’s and Don’ts
If you want your employees (and your company) to grow, you can help them excel by scheduling formal yearly performance reviews. You sit down with each employee, and take a comprehensive look at all the work they have done over the past year. You discuss how their skills have progressed, their biggest successes, where they need improvement, and their goals for the coming year.
READ MOREWhat Are You Trying to Accomplish Today?
Whatever your goals, whatever your talents, you have to give this question your full attention every day. Anything less will lead you in the wrong direction – closer to frustration and further from your goals.
READ MOREWhat’s Missing From YOUR Business?
So make sure you test everything – your site, your products, your store – to make sure it works as it’s meant to. Better yet, have a friend, your spouse, and your grandma test things out for you. Get them to report back on what works, what doesn’t, what’s missing, and what’s superfluous. You’ll end up with a better product/site/whatever – and your customers will have a much better experience.
READ MOREInternet Selling Tips From the National Enquirer
American Writers and Artists Inc. (AWAI) co-founder Don Mahoney recently e-mailed me an article about the National Enquirer. In that article, Editor-in-Chief David Perel revealed the secret of the tabloid’s outrageous success:
READ MORE8 Speechmaking “Rules” You Should NOT Pay Attention To
I found the following “rules” in a popular book on speechmaking. It occurred to me that they are all wrong.
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