The SPV Secret to Getting Others to Do Your Bidding
I love the movie business. (You already know that from reading some of my articles in past issues of ETR.) I’ve even produced a feature film. So I happen to know a few people in the “biz.” And a recent encounter reminded of a powerful persuasion technique that can apply to almost any situation.
READ MOREHow to Handle Economic Predictions
Economists really stink at predicting one of the most important events they track: Recessions. A recent study of 60 recessions that hit various countries in the 1990s found that only 3 percent of “consensus forecasts” (as they’re known in financial circles) made by groups of economists correctly predicted one of those recessions a year in advance. And when they did see one coming, they underestimated its severity by a long shot.
READ MOREReader Feedback: Thanks for the Advice
“The article ‘How a Google AdWords Campaign Can Help You Rev Up Your Sales‘ by Alexis Siemon was an eye opener for me. The two sentences ’Google isn’t the king for nothing. Appease the king and he’ll share his gold.‘ jarred my senses, and have been indelibly fused upon my business brain. I took that advice, and have been enjoying a 30 percent increase in my sales ever since. THANK YOU.
READ MOREThe Other ROI
So you’ve put together a super product. And you’ve got a stellar copywriter who’s selling the pants off of it. And your marketing team is sending the ad copy to millions of subscribers to e-newsletters everywhere. But when the results come in, your big campaign has been a big flop.
READ MOREFoods That Energize
“I am the caregiver of my 80-year-old father. He is diabetic, hypertensive, and experiences dementia, a symptom of his Alzheimer’s.
“My dad is on multiple medications. I carefully plan his meals, but, depending upon his mood, he does not always eat properly or get the rest he needs. So he is typically grouchy, uncooperative, and combative when he wakes up in the morning, late in the evening, and occasionally throughout the day. Also, he is so boring and sedentary that his behavior can be unduly stressful and alienating for me. Moreover, he gives me the impression that he has lost the will to live.
READ MORELickety-Splittedness: How to Write Better Sales Copy, Faster
If you’ve ever felt like the Earth cooled in less time than it takes you to crank out a respectable first draft of your sales copy, listen up. I’m going to tell you about some of the things I do to tear through the process.
Here are six little tricks that help me a lot…
READ MORECommodities Falling, but Prices Are Not
Commodity prices (especially oil, gold, and silver) have been falling sharply since July 15. Unfortunately, prices at the producer level and the consumer level are still rising.
READ MOREThe Skill That Can Make You Rich
How’d you like to make $1.49 million a year… or more? There is a way, and it’s simpler than you may think. Learn how to sell.
Michael Masterson has been saying it for years: Knowing how to sell is one of the most financially valued skills you can possibly have. And here’s the proof. According to research from AdAge and executive-compensation research firm Equilar (reported by MarketingCharts.com), high-level marketers earned an average of $1.49 million in 2007. (That includes salary, bonuses, stock options, and stock awards.)
READ MORESwedish Weight-Loss Secret
No, the Swedish weight-loss secret is not “Stop eating Swedish meatballs.” What the Swedes have discovered is online weight-loss programs.
READ MOREThe Urgency Conundrum
A business associate of mine used to fax me on a regular basis. (This was before e-mail.) And every darn fax said URGENT at the top in big bold letters. At first, I found it curious. And then, it became annoying.
READ MOREBreaking Down an “Obvious” Rule of Investing
Invest in strong sectors. Avoid weak ones.
This seems obvious, yes? But too often, people invest in weak sectors and avoid strong ones. Here are some of the culprits behind this backward thinking:
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