The Language Perfectionist: Fun and Games
Consider these comments, found online: “All the kits in this bundle are so fun.” “Why is college so fun? No parents!” “How fun is your workplace?” In these quotations, the word fun, a noun, is used as if it were an adjective. It’s not good English. Why do people do…
READ MOREBrain-Writing
“Brain-writing” is not my term. But we’re going to make it our own by revising it a little to make it more productive… You brainstorm to get ideas when you have none. Ideally, you do so in a group. So you can feed off each other. So you can legitimize…
READ MOREEveryone Has to Start Somewhere
Jim Carrey took a job as a janitor at a tire factory at age 15 when his father lost his job. He also worked as a security guard. To relieve his stress, he visited local comedy clubs, which instilled his love of comedy – and prepared him for a blockbuster…
READ MOREHow to Sell to People Who Don’t Want to Be Sold
There comes a time in virtually every market when the buying public becomes quite sophisticated. These consumers have tried all kinds of things and none of them have performed as claimed. New information and new choices are never more than a mouse click away for them. And as a result,…
READ MOREThe Worst Mistake I Ever Made
I hope what happened to my Internet marketing business recently never happens to yours… One morning, I clicked onto one of my five dozen or so product-specific micro-sites… only to find it gone! I quickly clicked on my other micro-sites. All gone. Next, a panicked call to my Web hosting…
READ MOREThe Language Perfectionist: The Sense of Sense
Can you spot anything wrong with these sentences, found online? “A rich mixture of ylang-ylang and palmarosa essential oils creates a sensual aroma.” “Soulful Situations is a sensual sound experience that offers soul, jazz, R&B and beyond.” Article Title: “Heightening the Sensual Experience of a Well-Designed Landscape” In all of…
READ MOREA Guaranteed Way to Grow Your Online Business
“How do I get more traffic to my website?” That’s one of the most common questions I get from aspiring Internet entrepreneurs, as well as seasoned online professionals. And with good reason. Because getting more traffic to your website increases the number of prospective customers you can sell your products…
READ MOREHow to Make Sure Your E-Mails Get Opened
Elvis stands at the front of the stage… He flicks his hair back, jiggles his hips, and asks the audience (mostly made up of screaming girls)… “Who wants to come up here with me for a slow dance, u-huh?” The crowd goes wild, everyone screaming for Elvis to “Pick me,…
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Secrets of Great Customer Service
Why a great customer service team can make or break a business… and how to ensure yours is ace.
READ MORE10 Simple Steps to Creating Effective Web Video
Does the prospect of creating Web video fill you with fear? If you’ve never done it before, it can certainly seem overwhelming. Well, relax. Because I’m going to walk you through the process. Why should you be using video on your websites? Because it’s highly persuasive. A well-produced video can…
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Be Somebody
Be somebody. Do something. Here’s why: Last Friday was another tough day. A new problem had sucked up most of my good energy, but just as I was about to shut everything down for the day, I received an email from a good friend… a guy who is a superstar in…
READ MOREBeware of the Natural Entropy in Customer Service
One of the first things I did upon taking on AP as a client was call his customer service line, pretending to be a customer. The phone rang eight times before it was picked up.
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