How Elmer Wheeler Can Help You Make Sales
“Don’t sell the steak, sell the sizzle.”
That just might be the most famous piece of sales advice ever. And, as a marketer, knowing the real meaning behind those words can transform your company’s sales copy – and your bottom line.
READ MOREThe School House That Ye Built
You have heard so much about it already: the earthquake that stunned China. The municipal buildings survived because they were built to earthquake standards. But the public schools collapsed because they were not.
That is mostly true – with one exception: the schoolhouse that Ye built.
READ MOREA Painful Lesson in Supreme Service
As copywriters, marketers, and business owners, we spend so much time getting customers in the door. It’s too easy to forget about them once that’s done.
READ MOREA Fast Benefit From Cardio
I’m not a huge fan of traditional aerobic cardio workouts for fat loss. They’re inefficient, ineffective, and can cause injury. However, aerobics can have an immediate health benefit for anyone who makes the mistake of indulging in too much food.
READ MOREBad Fish, Good Fish
Choosing wild-caught fish over farmed can help you avoid harmful endocrine disruptors called polychlorinated biphenyls. But that’s not the only reason to stock up on wild-caught fish.
READ MORELiving Rich: Contemporary “Classics”
One of the best and least expensive (even free!) ways to live a rich and full life is to immerse yourself in good books. Of course, with around 300,000 books published each year in the U.S. alone, it can be next to impossible to know what’s worth reading and what isn’t.
READ MOREDon’t Act Too Quickly or You Could Get Burned
Back in April, my colleague Rick Pendergraft wrote about the troubles he saw facing Starbucks (SBUX). A few days later, the company’s stock fell almost 11 percent on reports that it would likely miss its second-quarter earnings numbers. Starbucks investors who followed Rick’s recommendation to get out could have made…
READ MOREWhat’s Better Than Being a Top-Notch Inventor?
The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info-publishing business, as well as those of my students.
READ MOREEarning 10 Times As Much
Here’s an exercise for you. Imagine that it’s possible for you to earn 10 times your current annual wage.
READ MOREDanger in a Bottle
You may think you’re doing yourself a favor by drinking spring water. But new research shows there could be danger lurking in the bottle.
READ MOREAfter Energy Independence, Then What?
I believe one of the biggest reasons for this success is that the people on the leading edge of civilization seem to be unfazed by all the nonsensical stuff.
READ MOREWhy You Should Order Pinot With Your Steak
In two of my recent ETR articles, you learned about the health benefits of enjoying organic grass-fed beef and the best methods for preparing it. Now I’ve got more advice on getting the most from your meat.
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