Why Good Sales Copy Is Priceless
About a week ago, a subscriber called to inquire if my direct-marketing agency, Response Ink, would build a website for him. Although we are not looking to add new clients at this time, his company has an intriguing – even ingenious – business model. And so my curiosity got the…
READ MORECould Today Be Your Personal Independence Day?
July 4th is the day for all Americans to celebrate their independence. But what does “independence day” – mean for you personally? My father reminds me that July 3, 1976 was his “independence day,” since that’s the day my family came to the United States from Russia.
READ MOREIs Oprah’s Fat-Loss Tip Making You Fat?
In 2006, I sent out a nationwide media release insisting that Oprah’s fat-loss methods – which included walking as her primary exercise – were actually making her fat. Even worse, they were making the millions of Americans following her lead fat too.
READ MORE3 Rules for Burning Fat Over 40
One of the side effects of aging is that you lose the ability to burn fat at the drop of a hat. So if you’re over 40 and want to lose belly fat, here’s what you have to do: Rule #1: Eat a low-calorie diet, focusing on whole, natural foods.…
READ MOREDo You Have a Killer Support System?
Susan was tired of being a professional speaker. She’d often spend 200 days a year on the road, away from her family. And she knew it was time to build a business that wouldn’t be completely dependent on her. But how? She needed a killer support system to help her figure out what she could do and then help her do it.
READ MOREThe Big Business of Stored-Value Cards
You know what a stored-value card (SVC) is, right? You’ve seen racks of them near the checkout counters at Walmart, Sam’s Club, Home Depot, Rite Aid, and thousands of other retailers. You probably call them gift cards. And you’re probably familiar with phone cards, too.
READ MOREThe Perfect Business for Today
My ever-present, effervescent managing editor Suzanne came up with another good suggestion last week. “You know Richard Russell,” she said. (Richard Russell writes the Dow Theory Letters.) “I just came across an essay of his about the ideal business. It was very popular with his readers. His criteria mesh well with your advice, but I bet you’d have something to add – especially when it comes to starting a business in a down economy.”
READ MORECan You Keep a Secret?
Since offering to reveal a secret appeals to us humans on so many visceral levels, it’s no wonder that many of the most successful direct-response promotions of all time have used it to boost attention and readership. Nor is it any wonder that offering to reveal more secrets in a free report that is delivered along with the product being sold can drive response rates, revenues, and profits through the roof.
So how could YOU use secrets to hit one out of the park the next time you’re at bat?
Selling Legal Services Without the Law Degree
You can offer legal services on the Web – and, get this, you don’t have to pass a bar exam! You don’t even need a law degree or any real legal experience.
The opportunity I’m talking about calls for selling legal services and documents on the Web as an affiliatefor established companies.
On Thinking Before Acting
What a tragedy that Farrah Fawcett not only is suffering from terminal cancer, but that her 24-year-old son, Redmond O’Neal, was arrested for allegedly trying to smuggle drugs into a jail to give to a friend. (How comforting it must be to know that your son has buddies in the…
READ MOREAn Inexpensive Source of Protein
ETR’s health experts are big advocates of lean, healthy sources of protein – with good reason. A high-protein diet is very effective for keeping your appetite under control and helping you lose weight. However, the best sources of protein – like grass-fed beef and wild salmon – aren’t cheap.
READ MORENegotiate the Close
“If I can do that – get the contract signed by next week – can we lock up this deal right now?” I asked. “Yes, we can,” she answered.
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