The First Step to Getting a Sexy Beach-Ready Body
Many of my clients are in a hurry to slim down and tone up these days. Summer is upon us, which means they’re wearing less clothing and have more chances to feel self-conscious.
READ MOREHow Public Speaking Can Benefit You – Whatever You’re Selling
You may be surprised to discover how many advantages public speaking offers to anyone who has something to sell. Your business, and your expertise, might be investing, fitness, motivating employees, fine art… or even video gaming. Whatever it is, people with an interest in that subject regularly assemble. They want to hear you.
READ MORENo Product – No Problem
“This way, attendees could start making as much as $500 while they’re still at the conference!” MaryEllen exclaimed. We’d already made a big promise: Every attendee at our upcoming 5 Days in July Internet Business Building Conference WILL walk away with their own fully functioning Internet business – in just 5 days. But now MaryEllen had upped the ante. Now, attendees would have a chance to start making money even before they got back home.
READ MOREGet The Lead Out!
Nearly 17 million people worldwide suffer from stroke each year. But nearly half of those strokes could be prevented just by eliminating one thing.
READ MOREIt’s Not All About You
When you define a goal and ready yourself to commit to the time and energy it will take to achieve it… remember to consider how your efforts are going to be affecting the people in your life. And this isn’t a totally unselfish, “thinking of others” act. You’re going to need their encouragement and support.
READ MOREChoosing Investments in Tough Economic Times
In today’s economy, there is more uncertainty among investors than there is among novices shopping around at an antique store.
READ MOREHave You Tested Your Landing Page Lately?
You know all about the value of testing your marketing copy, but are you doing it on your landing pages? Let’s talk about some tests you can run having to do with placement. Don’t worry about the copy at the moment. Just where things go on the page. First thing…
READ MORERetailers Reflect a Changing Economy
What is good for individuals and for the economy in general is not necessarily good for retailers. For example, it is a good thing when people stop using their home equity as an ATM machine. And it’s a good thing when they increase savings and pay down debt. But these…
READ MOREFor the Pro, School Is Never Out
Recently, I casually mentioned in my e-newsletter that I was taking a writing course. One of my readers, JN, was absolutely shocked. “YOU are taking a WRITING course?” she asked incredulously. Her implication was that, for me – given that I have been a writer for three decades – taking…
READ MOREThe 10-Minute Walk
If “finding time” is your main obstacle to getting enough exercise, try taking three brisk 10-minute walks five days a week. One in the morning before you do anything else. One in the afternoon after lunch. One at night after dinner.
READ MOREOverthinking: The Copywriter’s Worst Enemy
By the time I met Wilma, she had studied literally thousands of pages of courses, books, and e-zine articles about copywriting. She had all the fundamentals down cold. She could recite Hopkins, Caples, Masterson, and Makepeace verbatim. But when I gave her her first paid assignment, she froze like a deer in the high beams of an oncoming Peterbilt.
READ MORETurning Your Business Into a Micro-Brand
So you want to turn your business into a micro-brand? Or, better yet, a micro-cult? Here’s how to get started… First, understand that it will take time – five to 10 years. To become a dominating presence in your market, you have to be in the game long enough to earn your customers’ loyalty.
READ MORE