What Products and Services Sell Best in a Recession?
I recently read in a biography of Milton Hershey that he believed his business was recession-proof and depression-proof because he sold an affordable product. He reasoned that, even if a person couldn’t afford new shoes or a new car or a vacation, they could always afford a nickel for a Hershey’s chocolate bar. (That was the price in those days.)
READ MOREThe Upsetting Side Effects of “Ready, Fire, Aim”
If you subscribe to Michael Masterson’s “Ready, Fire, Aim” philosophy, you’re no doubt going to notice an unappealing side effect. Sometimes, you’re going to screw up. But don’t be too hard on yourself. Making mistakes – even downright failing – is a part of the learning process that you should…
READ MORE7 Steps to Your First Website, Subscriber, and Sale
If you could create a steady side income by putting in just a few hours a week, would you do it? Listen, it’s entirely possible – and today I’m going to show you how. I very recently started a new Internet business in a niche market that I am very…
READ MOREWhat’s Your Back-Up Plan?
Most of us think that bad things can never happen… or that they only happen to “the other guy.” But what happens when you become “the other guy”?
READ MOREThe Proof of the Matter
According to Bryan Garner in Garner’s Modern American Usage“Proved has long been the preferred past participle of prove. But proven often ill-advisedly appears….” He goes on to explain that proven “properly exists only as an adjective,” as in “a proven success.” An exception is traditional legal terminology, e.g., “innocent until proven guilty.”
READ MOREIncrease Your Income Now While the Economy Is Down!
The summer of 2009 will mark two years of the housing crisis being in full force. Nothing in recent times has wreaked as much havoc on the lives of homeowners. On the other hand, nothing else has created as much opportunity for you to make a fortune in real estate. Even if you have bad credit or no credit, even if you don’t have any money to invest.
READ MORELife: Once Complicated, Now Easy
It’s often said that you can use certain sales messages over and over because, let’s face it, your target market is a marching army. Over and over, they revisit the same points in life… they discover the same needs and wants… you show them how to satisfy those needs and wants… and the cycle just repeats.
READ MOREAre Obesogens Making You Fat?
It’s estimated that 300 million people in the world are obese.
While we know that eating too much food (and the wrong kind, at that) and not getting enough exercise are the primary causes of the obesity epidemic, researchers have discovered another factor: obesogens.
Success Leaves Tracks
When I began searching for the secrets of success many years ago, I discovered something interesting: Success leaves tracks.
READ MOREThe Best Way to Invest in BRICs, Part 2
Although the markets of the BRIC countries (Brazil, Russia, India, and China) have crashed along with those of the rest of the world, these countries have tremendous growth potential – which could mean investment opportunities for you.
READ MOREThe Best Ways to Invest in BRICs, Part 1
BRIC is an acronym for the combined economies of Brazil, Russia, India, and China. These developing countries have seen their stock markets plummet along with those of the rest of the world, but now is a great time to invest in them. Their stocks are oversold and they still have high growth potential. Plus, BRICs typically have lower labor and production costs, so companies in other countries are looking into the opportunities they offer for foreign expansion and trade.
READ MOREThe “Be Here NOW” Success Technique
Recently I observed a training session for one of my business clients. When a couple of the attendees started goofing around, Lisa, the woman running the session, raised her voice and said: “People – this was paid for by your employer. You are on company time, and I intend to maximize the use of that short time we have together. So please work with me and be here now!”
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