The Three Big Mistakes Direct Marketers Make
In an interview reprinted in The Golden Thread (the American Writers & Artists Institute student newsletter), well-known direct-response graphic designer Ted Kikoler makes the following useful points about putting together a direct-mail package: * The biggest mistake direct marketers make is leaving the letter out of the mailing. Even if…
READ MOREPromise #9 for the New Year: To Become Wiser by Reading ETR Every Day
You are a very busy person. And so I appreciate the fact that you take the time each morning to make reading ETR a priority. The single most productive thing I do each day is the work I do writing ETR. It’s energizing because it gets me thinking positively first…
READ MORESetting And Maintaining High Standards of Performance
“The only way to succeed is to make people hate you.” – Josef von Sternberg If you read almost anything in the mainstream media about management or leadership, you’ll see lots of advice about making your employees happy.Listen to their problems and concerns. Create a positive atmosphere. Give them the…
READ MOREDon’t Let What Went Wrong with Islam Go Wrong with You
Bernard Lewis, the Western World’s foremost Islamic historian (whose new book “What Went Wrong: Western Impact and Middle Eastern Response” is scheduled to be published this month), has an interesting view of Islamic history that provides a lesson to anyone interested in success. Lewis says, “For many, many centuries, the…
READ MOREPromise #10 For The New Year: To Be A Better Person
I’m truly impressed. It’s Friday, and you’ve been with me for 10 straight workdays. You have read and reread your resolutions countless times. Most importantly, you’ve had a chance to think about them in new and I hope deeper ways – and to add to them. You are in the…
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Five Secrets of Wealth Building
You can acquire a multimillion-dollar net worth by doing just five things that promote wealth building throughout your life and work.
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Life After 50: You’re Never Too Old To Succeed
Some say that life begins at 50. But if you are older than that, take inspiration from friends and these other oldsters who accomplished more after 70.
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Chronic Takers – How to Get Them Out of Your Life
Source out the chronic takers in your life and work and take these steps to eliminate their negative impact on your own success and happiness.
READ MOREMore On Pinching Your Pennies
I can tell what kind of retirement plan an entrepreneur has from the car he drives,” says Jonathan Pond, NBCs guru financial planner. “To spend is human,” he says, “but to save is divine.” According to Pond (who drives a Toyota Camry and refuses to buy a cell phone), most…
READ MOREWhy You Should Listen More And Talk Less When You Want To Impress
We’ve often cited Dale Carnegie on “winning friends.” Carnegie believed that listening well makes you appear to be a better conversationalist than does speaking well — and that it’s certainly better than speaking too much. He told a good story about sitting next to an important businessman at dinner and…
READ MOREPraise Behavior, Not People, for Best Results
I was given a great insight into the skill of praise yesterday. Its going to make me a better manager of talented people — and maybe a better father. Perhaps it will work for you too. MN and I were talking about a problem you sometimes encounter when you praise…
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Why You Should Get Rid Of Your TV
Why high-achievers are getting rid of their TVs, finding more time and energy, and one technique that lets you keep your favorite show.
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