The Loneliest Lemonade Stand
Last summer, my neighbor’s 10-year-old son, Spencer, set up a lemonade stand in front of his house. We live in an area with little car or foot traffic. While it’s great for letting kids play outside – it’s not so good for a budding lemonade tycoon.
READ MOREImprove Your Health in 2 Simple Steps
Considering the turmoil in the economy, I understand if your primary concerns are to protect your wealth, boost your earning power, and increase your financial independence. But if you want to achieve all of that (and certainly if you want to enjoy it), you must also focus on your health.
READ MOREWhy Super Bowl Ads Don’t Work
Would you ever consider forking over millions of dollars for an advertisement that barely mentions your product? Of course not. But otherwise shrewd businesspeople do it all the time. The advertising channel we are talking about is television.
READ MOREProfits by Mail
It’s so irritating to pay a late fee when you return a rental movie a day (or 30 days) late. Was anyone else really trying to rent Gigli during the two extra days I held on to it? Not likely. So why should I pay a fine when the movie was just going to sit on a shelf?
READ MORE10 Simple Ideas to Help Your Business
“How is the job hunting going?” I asked my friend Jane. “Well, nobody EVER hires during the holidays, so there’s no point in looking. Actually, I’m kind of hoping I can get my unemployment benefits extended.” If my dad had heard that, he would have had a fit. He strongly…
READ MORENow You Can Enjoy Your Chocolate Fix Even More…
Researchers at Johns Hopkins University in Baltimore, MD tested the effect of dark chocolate on platelet activity, C-reactive protein (CRP – an indicator of heart disease and stroke risk), and lipid profile in 28 healthy volunteers. For one week, the volunteers ate dark chocolate (providing 700 mg of flavonoids per day). At the end of that time, the researchers found that, on average, their LDL cholesterol (“bad” cholesterol) had fallen by 6 percent and their HDL cholesterol (“good” cholesterol) had increased by 9 percent. Their CRP levels, too, were reduced.
READ MOREGet Out There and Sell Yourself!
In tough economic times – like right now – you may have fewer new customers or your existing customers may be more cautious about spending. Worse, you may feel that there’s nothing you can do.
As unfair as it may seem, you’re on your own. Nobody is going to give you a bailout, nobody owes you a thing, and you have no right to anything except that which you create.
READ MOREThe Tricky Tactics of the Pharmaceutical Industry
You may think you’re up on the latest health information. But even if you were to read all the thousands of medical journals out there, you probably wouldn’t be getting the whole story. Because when they are trying to get their studies published, drug companies are more likely to submit outcomes of those that favor benefits of the new drugs they are promoting.
READ MOREThe Plain Truth
Have you ever asked yourself what it is that gives someone power over you? The truth be known, it’s a matter of perception – both the other person’s and yours. By this I mean that most power is abstract, and therefore impossible to quantify.
READ MOREWhat’s Just as Important as Your Product?
A bonus is the free special report you get when you sign up for a newsletter… the MP3 download you get when you buy a book… the 6-in-1 kitchen tool and set of precision steak knives you get when you order a Ginsu knife… or the free shipping you get when you order a Land’s End fleece jacket.
READ MOREFollow the Cash
If you can’t turn on the lights, you can’t make money. That’s the dark reality of a company unable to pay its bills. And without cash lubricating an economy, businesses dry up. I saw it happen in Asia (where I did a lot of business as CEO of a trading company) in the late 1990s. One by one, Asian currencies came under attack by aggressive currency traders. Local currencies quickly sank to one-half to one-fifth of their previous values.
READ MOREHow to Get Your Offers to Celebrities
When I was getting ready to promote the 2008 International Sketch Comedy Competition, I needed a celebrity host. I’d been producing this event for several years – but this time, I intended to market a video of it. And I knew that if I wanted to have a chance of doing that successfully, I needed a “name.”
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