It’s Fun to Know: The World’s Most Disappointing Tourist Attraction
Crystal Falls, MI is home to what may be the world’s largest and oldest living organism. It’s a fungus that lies beneath 38 acres of forest floor near the Wisconsin border.
READ MOREDo You Have a Problem?
Some business owners are like ostriches. They bury their heads in the sand. I have talked with owners who owed millions in debt, were 120 days late on their accounts payable, and couldn’t price and order correctly – and they still looked at me like I was crazy when I said they should sell and get out.
READ MOREHow Elmer Wheeler Can Help You Make Sales
“Don’t sell the steak, sell the sizzle.”
That just might be the most famous piece of sales advice ever. And, as a marketer, knowing the real meaning behind those words can transform your company’s sales copy – and your bottom line.
READ MOREThe School House That Ye Built
You have heard so much about it already: the earthquake that stunned China. The municipal buildings survived because they were built to earthquake standards. But the public schools collapsed because they were not.
That is mostly true – with one exception: the schoolhouse that Ye built.
READ MOREA Painful Lesson in Supreme Service
As copywriters, marketers, and business owners, we spend so much time getting customers in the door. It’s too easy to forget about them once that’s done.
READ MOREA Fast Benefit From Cardio
I’m not a huge fan of traditional aerobic cardio workouts for fat loss. They’re inefficient, ineffective, and can cause injury. However, aerobics can have an immediate health benefit for anyone who makes the mistake of indulging in too much food.
READ MOREBad Fish, Good Fish
Choosing wild-caught fish over farmed can help you avoid harmful endocrine disruptors called polychlorinated biphenyls. But that’s not the only reason to stock up on wild-caught fish.
READ MORELiving Rich: Contemporary “Classics”
One of the best and least expensive (even free!) ways to live a rich and full life is to immerse yourself in good books. Of course, with around 300,000 books published each year in the U.S. alone, it can be next to impossible to know what’s worth reading and what isn’t.
READ MOREDon’t Act Too Quickly or You Could Get Burned
Back in April, my colleague Rick Pendergraft wrote about the troubles he saw facing Starbucks (SBUX). A few days later, the company’s stock fell almost 11 percent on reports that it would likely miss its second-quarter earnings numbers. Starbucks investors who followed Rick’s recommendation to get out could have made…
READ MOREWhat’s Better Than Being a Top-Notch Inventor?
The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info-publishing business, as well as those of my students.
READ MOREEarning 10 Times As Much
Here’s an exercise for you. Imagine that it’s possible for you to earn 10 times your current annual wage.
READ MOREDanger in a Bottle
You may think you’re doing yourself a favor by drinking spring water. But new research shows there could be danger lurking in the bottle.
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