Get Happy by Trying Not To
The secret to more enduring happiness is to do less for yourself and more for others. Happiness comes to you not when you are making yourself the center of your universe but when you forget yourself and look outside. This is a truth I learned late in life. And it…
READ MOREFighting Your Way to a Heart Attack
Speaking of making yourself happier and your life easier, there are serious health benefits to both of these good habits. A recent study, for example, has confirmed that stress and anger can be linked to heart disease. The researchers looked at 150 married couples. None of them had ever been…
READ MOREIt Ain’t No Sin to Use Bad Grammar
Depending on your product and your target audience, using improper English in your sales copy may make it work better. The trick is to really know your prospect. Actually picture him or her in your head. Then pretend you’re having chat with that person while you write. A “conversation” with…
READ MOREDo You Think Managing Is a Waste of Time?
According to most “serial business builders,” bad hiring and firing decisions are among the most serious mistakes entrepreneurs make. These include: 1. Not spending the time and energy to recruit the very best employees 2. Not paying close enough attention to an executive’s performance 3. Waiting too long to fire…
READ MOREStepping Up
I want to acknowledge something important, something you have probably gone through during your goal achieving efforts. I’ve gone through it myself, and most high achievers I know have too. I am talking about the setbacks and disappointments that have stopped you dead in your tracks. Perhaps the promotion you…
READ MORETraining Your Employees for the Big Race
One of the most important business skills is almost never talked about. It is speed. In Ready, Fire, Aim, I explain that the faster you get good ideas to the marketplace, the better your chances of succeeding. And the faster you can get almost anything done, the less it will…
READ MOREWhen to Tell Your Customers about Your Weaknesses
Twenty-five years ago, when Jay Abraham and I were relatively young men in this business, we shared the tips and techniques we discovered. He’d give me his best new idea. And I’d give him one of mine in return. One of the ideas he shared with me was already an…
READ MOREGot Your Attention?
What captures your attention? A pretty face? A televised car chase? The smell of baking cookies wafting through the room? It doesn’t take much. And what holds your attention? That’s not so easy, is it? It takes something that has a more direct impact on your life. Satellite images of…
READ MOREThe Web Metric Nobody Tracks … and Everybody Should
There is an important Web metric that you should be tracking in your Internet marketing business — but probably aren’t. It is the “evaporation rate.” The evaporation rate measures how many names you lose from your subscriber list — by the week, month, or year. How do names evaporate from…
READ MOREThe only business start up strategy I recommend
When Mary Kay Ash retired from her job in 1963, she took her life savings, $5,000, and opened her own business. Boy did it pay off! Mary Kay Cosmetics is now a billion-dollar company. Or take Hugh Hefner. He financed Playboy with $8,000 in loans from 45 family members, friends,…
READ MOREThe butterfly effect
When I was in my thirties, I was urged to run for political office. I put together a campaign committee of about 12 enthusiastic supporters. And I started to get carried away with the idea of making a difference in my state. Then I called a politician I had worked…
READ MOREWhose Rules?
In matters of grammar and usage, it’s not always easy to know what’s correct. In France, a government-run Academy serves as the official authority. Here in America, no single authority has been appointed to give us definitive answers. We must consider various sources, sometimes conflicting, and make our own decisions.
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