Solving the Marketing Model Mystery
It’s your lucky day: You’ve found a great product to promote. Maybe it’s a client’s product. Maybe it’s your own. And because your discovery possesses the six qualities direct-response homeruns share, you suspect you just might be looking at a grand slam: This product delivers benefits your prospects already want.…
READ MOREWhat Is Your “Elephant Tether”?
Did you know that elephants are trained to stay where they are by tying a rope around one of their massive legs and attaching it to a peg in the ground? Can the peg and rope really hold back an elephant? Absolutely not! Then why does it work? Because elephants…
READ MOREThe Best Way to Get Customers
My car was embarrassingly dirty. I had been too busy to take it in to be washed, let alone do it myself. So when I found a business card on my windshield for a car washing service, I was interested. I looked around the parking lot. Only dirty cars had…
READ MOREThe Most Powerful Asset Protection Tool in the World
The wealthiest families in the world utilize a powerful legal tool to protect their assets. More important, it can be used by people who are in the process of building wealth. People like you. The tool is called transference. In particular, “risk transference.” Risk transference: 1. Identifies the risk of…
READ MOREProtect Yourself From the Flu … and the Vaccine
Media chatter about the expected flu pandemic has been ramping up lately. Could it be because of “Big Pharma”? Pharmaceutical giants like Baxter and Novartis are preparing for mass inoculations against H1N1 (swine) flu by this fall. A while back, a batch of Baxter’s seasonal flu vaccine was “accidentally” contaminated…
READ MOREYes It’s True! You Must Know How to Write Strong, Persuasive Copy
I’ve been on my soapbox for some time now saying that if Internet marketers don’t learn to write for the web, they’re leaving money on the table. Now don’t get me wrong. I’m not saying you need to be a full-fledged copywriter before you start writing for your Internet business.…
READ MOREIs Marketing Cheating?
Is marketing cheating? MW seems to think so. In particular, she has a problem with a marketing technique that has become known as “The Instant Amazon Bestseller Formula.” She didn’t accuse me outright of lying for saying that my recent book is an “Amazon bestseller.” Nor should she, considering the…
READ MOREMy Most Powerful Success Secret
Today I want to share with you the single, most powerful wealth-and-success-building secret I have ever learned. It is a secret you can take advantage of immediately. Learn it today and by tomorrow you could be a distinctly more powerful person. Apply it to your financial goals (and I’ll show…
READ MOREThe Language Perfectionist: The Perfect Blend
You hear and use them every day, perhaps without realizing why they’re special. I’m referring to what linguists call blends: new words created via the marriage of two other words. Familiar words of this type include the computer term bit (binary + digit), brunch (breakfast + lunch), smog (smoke +…
READ MOREThe Food Additive That Fuels Lung Cancer
Familiarizing yourself with the ingredient list on food labels is now more important than ever. While some additives are fairly benign, too many of them can cause significant health problems. Take “inorganic phosphates,” for example, which are used to improve food texture and water retention in processed foods (including meats,…
READ MOREThe Internet Business That Requires NO Website
By George Dahir You may be surprised to know that you can make money online WITHOUT a fancy, content-filled website. But it’s true. Not only that, you don’t need to create any products. Nor do you need a list of prospective customers. Or any employees. Or any experience. You do…
READ MOREThe Best Oil for Your Health (and You’ve Never Heard of It)
If you think all vegetable oil is created equal, think again. In fact, if you’re using the wrong oils in your cooking, you could be aging faster than you should, developing serious hormonal problems, “gumming” up your pipes, and even encouraging cancer. Today, I’d like to introduce you to one…
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