The Worst Way to Make Marketing Decisions
“Why do marketers like ETR and AWAI send me 16-page direct-mail sales letters when the copywriter could have said the same thing in 1 to 2 pages?” Betty writes. “The prospect might even buy out of gratitude for not having to wade through those 16 pages, and breathe a sigh of relief instead of snarl a nasty expletive.”
READ MOREGetting Rid of Credit Card Loans
My sister-in-law is starting her own business. Using her home as collateral (it’s paid off), she got a business loan. But before she started to spend that money, she called up several of the credit card companies she held cards with. This is what she told them: “I’m starting a new business. I’m going to be spending a lot of money. I can’t guarantee how much longer I’ll be able to make my monthly payments. But I have some money right now. And I’m willing to pay off 80 percent of what I owe you today if you’ll cancel my card in return.”
READ MORERescue Me?
Have you ever been in the middle of an online purchase and, for whatever reason – pre-buyer’s remorse, second thoughts – decided not to continue with it and backed out of the sales page? If you did, I’m sure you’ve seen those little windows that magically appear on your computer…
READ MOREMy Unexpected Bootcamp “Takeaway”
When you’re marketing your products and services, it’s critical to establish trust with your prospective customer. That was one of my biggest “takeaways” from ETR’s Info Marketing Bootcamp this year.
READ MORELove Energy Drinks? You May Have a Change of Heart
A recent study conducted at Adelaide University found that people who regularly drank sugar-free Red Bull had a cardiovascular profile similar to that of people with heart disease. In fact, they found that drinking just one sugar-free Red Bull increased the “stickiness” of the blood and raised the risk of blood clots.
READ MORESticking With It
A few months ago, I wrote that, despite all the doom and gloom, I thought the domestic automakers would survive. Unfortunately, things have gotten even worse. Just recently, a Deutsche Bank AG analyst said that GM shares will likely be worthless in a year.
READ MORE10 Questions You NEED to Ask If Your Site Isn’t Making Any Sales
If you recently launched a website and aren’t getting the results you expected, you need to ask yourself every single question on the list below, starting with number one. Once you can answer “yes” to all 10 questions, I guarantee the sales will come rolling in.
READ MOREThe Answer, My Friend, Is Blowing in the Wind
Senator Obama pledged to spend $150 billion on alternative energy during his campaign, and wind energy is an area of interest. With the current financial crisis, he might not be able to devote that much to alternative energy right away – but over the next four years, you can bet government money will be directed at wind and solar energy companies.
READ MOREEating Breakfast Is Only Half the Story
For what seems like forever, nutritionists like me have been urging people not to skip breakfast – for a number of reasons. For one thing, studies have found that people who skip breakfast are far more likely to be overweight or obese than those who eat breakfast on a regular basis. Researchers have also found that there’s a correlation between eating breakfast and better performance/concentration at school and work, more energy, and improved well-being.
READ MORE5 Strategies for Living a Simpler, Fuller Life
About eight years ago, I did a little experiment. I wanted to find out if it really is possible to do business from anywhere in the world. So I packed my family off to Rome (one of my favorite cities) for a six-week “working vacation.” I not only learned that, yes, it is possible for me to work in Rome (or just about anywhere else, for that matter), I also learned something that has had a much more profound effect.
READ MORESave Big With 3 of This Season’s Strangest Travel Deals
Hotels, restaurants, shops, and airlines are losing business… and some of them are coming up with creative ways to get it back. Here are three of the strangest deals of the season:
READ MOREForget the Price of Oil… What About My Beer?
As Charlie Byrne and Alexis Siemon (the two other microbrew fans in the office) know all too well, due to a worldwide shortage of hops, prices for craft beers have gone up over the past year.
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