5 Gateways Into Your Promotion
Most marketers look at a promotion with straight-line logic. They assume all prospects come into it through the headline. And they’re wrong. In fact, a well-planned, well-written promotion has five distinct ways to get prospects involved. These “gateways” are spread throughout the promotion. Each one is specifically designed to catch…
READ MOREMake Mine Thin Sliced
My wife strode across the yard from the chicken coop, clutching our sharpest kitchen knife. A rivulet of red ran down her forearm. Her hands were stained crimson, and a solitary feather stuck to her palm. “Hi, Honey!” she chirped. “I was just seeing whether the new chicks liked strawberries.”…
READ MORERetire Happily Next Year!
Close your eyes. No, don’t do that. You won’t be able to read this. Let’s start over. Picture yourself enjoying your ideal retirement. What are you imagining? Perhaps you’re standing knee-deep in a Montana river, fishing for trout. Or strolling through the cobbled streets of Prague, browsing art galleries. Or…
READ MOREHow a Big-Thighed Mama Can Help You Accelerate Your Business
I love to get up early and go to the gym. The outcome of my entire day is determined by that very first hour. When it goes well (and it almost always does), I have more energy all day long. I’m more productive. And, frankly, I am a lot more…
READ MOREIf You Don’t Know, Don’t Say
I was returning from a flight to Florida’s West Coast. I was five miles out of Orlando Executive (my home airport), and winds were only 5 to 7 knots. But they were coming at an angle that was going to make landing difficult for the runway air traffic control had…
READ MOREA Sixth-Grade Dropout’s Secret to Coming Up With Great Ideas
It was 1898. James Webb Young dropped out of school and started working for a book publisher. He was 12 years old. By the time he turned 22, he was advertising manager. In 1912, he joined the prestigious advertising agency J. Walter Thompson. And he quickly became known as an…
READ MOREUncle Al’s Rules: How To Become Your Company’s Most Valuable Employee
Today, I’d like to give you a simple, three-part formula that, when followed, will make any ordinary employee into a superstar. If you are working for somebody else now, you can use it to become your company’s most valuable employee. And within six months, here’s what you can expect: Your…
READ MORENet $50,000 for Making Simple Introductions
Picture this … You’re invited to a lobster bake at the yacht club by a friend who has four marinas in the area. A half-hour into the party, you meet a guy who imports boating supplies and sells them to retailers. During your conversation, you find out he’s looking to…
READ MOREThe One Thing That Changes Everything
One indispensable quality affects every relationship in your life. It holds together all your associations. It determines whether you realize your dreams, both personal and professional. And it virtually defines you to others. Without it, true success is impossible. Stephen M.R. Covey is even more emphatic. He writes: “There is…
READ MOREHow to Make Boring Facts and Figures Boost Sales
You’ve grabbed a few minutes during lunch to take a quick look at that investment packet you requested. You rip open the envelope, pull out the cover letter, and this is the first thing you see: “Thank you for your interest in our real estate investment service. As of this…
READ MOREHow Much Does It Really Cost to Start a Profitable Internet Business?
The real cost to start a profitable Internet business is either in money or time. Here’s a breakdown of exactly how those costs can be applied successfully.
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