Who Benefits From the Increased Volatility?
Yesterday, I was speaking with a friend of mine who works within the financial industry, on the advertising side of the business. And something Tom said hit home with me: With companies cutting back on advertising, parts of his business are down – but online brokers are going strong.
READ MOREHow to Avoid a Common Holiday Scam
Unfortunately, scam artists take advantage of this situation to pose as charities… and then take the money and run. So before you write that check or pull out your credit card…
READ MORE5 Steps to the Perfect Guarantee
“Use a strong guarantee” is standard advice in direct marketing. Without a strong guarantee, your sales will slow to a trickle. Buyers are loathe to buy products sight unseen – over the Internet, by phone, or by mail.
READ MOREDon’t Put an Age Limit on Your Dreams
“Don’t put an age limit on your dreams.” That’s a quote from Dara Torres, one of my heroes and an Olympic champion. At the age of 41, she dared to enter the 2008 Olympics and swim a “kids’ race,” the 100 meter free. It’s an all-out sprint. One length of the pool. Winner takes the gold medal.
READ MOREAn Important Marketing Lesson From a Hot Dog Stand
While in Chicago few weeks ago, I stumbled across a marketing lesson in the strangest of places: the Wiener’s Circle in Lincoln Park.
Wiener’s Circle is a hot dog stand that’s normal during the day but gets wild at night. It’s utter chaos. The gals behind the counter harass and crack jokes at their customers’ expense. Give it to them, and they’ll give it right back five times as hard. I couldn’t stop laughing. If you don’t know what to expect, you’ll be shocked by what you hear. (Look them up on Yelp.com or YouTube.com for the scoop.)
READ MORECan You Walk for 3 Minutes?
Well, now researchers from the UK have found that shorter bouts of brisk walking reduce postprandial plasma triacylglycerol (the level of fat in your blood after you eat) and resting blood pressure in healthy young men. And this will probably work even better for out of shape folks who have a few extra years – and inches – under their belts.
READ MOREYou May Misquote Me
Recently, both The Wall Street Journal and The New York Times published letters from readers citing the same familiar expression. Unfortunately, both readers – and the editors of these two distinguished newspapers – got it wrong.
READ MOREThe “Hidden” Hot Button to Getting More Prospects to Say YES!
Many buying decisions are made in response to an emotional trigger. So whenever you buy something, it’s always a good idea to step back and see if you can figure out what the emotional trigger was that motivated you to do it. Because if something works on you, there’s a good chance it will work on your customers, too.
READ MOREPraise for the Speakers and Faculty at ETR’s Bootcamp
Please extend my sincere thanks to your entire group for a very dynamic and lively conference at the Marriott. I was overwhelmed by the incredible talents and real genius qualities of the speakers and the faculty at ETR’s Bootcamp.
READ MOREBrewing Up a Pot of Fluoride
Fluoride is a toxic substance that can negatively impact multiple organ systems. It has been linked to hypothyroidism, skeletal fluorosis, brittle bones and teeth, gastrointestinal inflammation, and more. And because tea leaves accumulate more fluoride than any other edible plant, enjoying this otherwise healthy beverage could put your health in jeopardy.
READ MOREThe Dangers of E-Mail, Part 1: The Angry E-Mail Effect
You open your inbox, and there it is … an e-mail, waiting patiently for you to read it and respond. A few seconds, a few quick keystrokes on your laptop, a click of the send button, and your response is shuttled instantaneously to its recipient.
READ MOREWhat Makes an Entrepreneur?
A few weeks back, I visited my hometown (yeah, I grew up in Cucamonga, what’s it to ya?) to see my family. Pop still lives in the same house he bought just after WWII, and it’s hard for me not to feel like I’m 15 again when I’m there.
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