Direct Marketing Is Like Baseball
Experienced direct marketers know – and expect – a percentage of their test campaigns to under-perform the current control, or even lose money. They accept this fact without despair, because they know that if one test mailing in every two… or every three… or even every five is a winner, they can make a lot of money.
READ MOREBring Your Story Home to Your Reader
Today, if you’re up for it, I have another exercise that will help hone your writing chops to dangerous “street-wise salesmanship” levels.
READ MOREWhy TV Makes Us Fat
The researchers examined the connections between watching TV, eating, and exercising in young adults (aged 26-36). They found that the young woman who watched more than three hours per day of TV had a higher prevalence of severe abdominal obesity when compared to the women who watched less than one hour of TV.
READ MOREA Short, Real-Life Lesson on How to Bank 6 Figures in a Bear Market
A title company wired just over $97,000 into one of my bank accounts this afternoon. Once I get the insurance and escrow refunds, it will amount to a little more than $100,000.
READ MOREThe World’s Toughest Girl Scout
Jennifer Sharpe can kick your butt.
READ MORESending Clear E-Mails
When sending an e-mail to a colleague or co-worker, it is all too easy to mix irrelevant information with important points and questions that need answers. The result can be confusing. Instead, make requests and questions easy to find and read by setting them apart from the rest of the message with bullet points.
READ MOREA Fat-Loss Program for Very Overweight People
I’m often asked where really overweight men and women should start when it comes to a fat-burning exercise program. My answer is probably not what you’d expect.
READ MOREIt’s Good to Know: How to Find a Lost Cellphone
So you can’t find your cellphone. No problem. You just pick up another phone and call it so you can listen for the ring. (Ah-hah! It was wedged between two cushions on the couch!) But what if there is no other phone where you’re at? A new service, PhoneMyPhone.com, is…
READ MORE3 Steps to Success: Thinking, Acting, and Breaking Up the Day
For the past few months, I’ve been sharing some of my personal productivity secrets in a series of articles to help you “Master Plan” your life so you can finally accomplish all your goals. Ultimately, it all boils down to how you spend your time. What you do and what you fail to do.
READ MORESEO Don’ts: Keyword-Stuffing Your Home Page
One of the very first steps toward optimizing your website for killer search engine rankings is choosing the right keywords. But it’s easy to get carried away and start “keyword stuffing” – and that’s a big no-no.
READ MOREThe Character Flaw That Slows Your Success
When I retired in the year 2000, I did not accept any consulting work until I had taken time to reflect on my career and how I could have made success come easier. My one complaint was that I felt I had worked too many hours to achieve it. After…
READ MOREWhy This Trend Trumps the Tally
What’s wrong with depending on the collective wisdom of the analysts who follow stocks day in and day out?
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