The 3 Essential Functions of Every Successful Business
What I am about to tell you is the most important thing you will ever hear about starting a business. (I have probably started more businesses than anyone I’ve ever met, so please forgive me for sounding like a know-it-all.) Ready? To start a business — any business — successfully,…
READ MOREYour Customers Don’t Want More Doom, They Want Room to Zoom!
For 30 years, I’ve been having the same conversation with my partners. The subject is: What do our customers want from us — doom or zoom? Do they want more news about how bad the economy is? Or how clumsy and/or corrupt the government is when it tries to “help”?…
READ MOREPay Yourself First and Get Rich Automatically
Take any financial planning book in a bookstore and you’ll see the same advice. If you want to accumulate enough money to retire someday, begin by budgeting. By listing expenses and limiting spending, they argue, you can have enough left over every month to save and grow rich. The problem…
READ MOREFive Squares a Day?
Americans were raised on “three square meals a day.” Most Americans are also overweight. So you might be interested to know that changing that time-honored habit can help you lose weight. French researchers found that a group of people who normally ate four meals a day actually gained fat when…
READ MORETap Into the World’s Best Ideas
Many, if not most, successful people attribute a share of their success to the books they read. To keep my mind bubbling with good ideas, I read one business or self-help book every week. I don’t read these books cover to cover. I use a speed-reading program I devised several…
READ MOREWish I Knew Then What I Know Now
In today’s essay, I pass along a bit of brilliance from Dan Kennedy. It helped me understand why, for example, harping on our lousy economy can be hurtful to your advertising. After that, I explain why budgeting is no way to save money, where I get some of my best…
READ MOREOnline marketing is a science not an art form
Only the faint tick of the grandfather clock broke the silence as I waited for him to acknowledge my presence. He’d summoned me to his office to discuss the great idea I’d outlined in a memo only last week. So new in the company, yet already meeting with the Managing…
READ MOREWhen Your Business Founders, Take Charge of Selling
Contrary to what the Obama administration would like you to believe, the Great Recession is alive and growing. Businesses are going bankrupt right and left. And those that aren’t tanking are seeing their profits diminish. This trend will probably continue. So if you are struggling to make profits and are…
READ MOREToo Old to Keep Trying?
Several weeks ago, I told you about a guy I met at Joe’s cigar bar. He was 54, out of a job, and ready to give up. He was too old to start over, he claimed. Death is inevitable, I told him. But aging is mostly a state of mind.…
READ MOREMeantime Vs Meanwhile
If you’re old enough, you may recall a song that contains the lyric, “So it’s the meantime, meantime / All they gave me is that in-between time.”
READ MOREThe Low-Fat Trap
Think you’re being “good” by eating low-fat foods? Sorry, says Total Health Breakthroughs’ Melanie Segala. They’re bad for you. That’s because when the fat is removed manufacturers add starchy processed carbs to keep the food tasty. So stay away from low-fat. The added carbs could cause heart disease and diabetes.
READ MORETrain Your Staff To Be Your Information Filters
Your staffers may try to dazzle you by producing voluminous white papers, complex analyses, etc. So what? These days, anyone can find huge amounts of data on the Internet on any topic. And it’s a big waste of your time to dig through it to find something you can use.
READ MORE