24 Times the ROI of Government Bonds
Today, I’m going to tell you about the safest investment you can make — in a sector with government-backed profits generating amazing returns for shareholders…
READ MOREThe Importance of Motivation in Your Business
I was once characterized by a book reviewer as a “motivational writer.” Apparently he felt that this moniker debased me. It didn’t.
READ MORE5 Days’ Superstars
I want to tell you about something a lot of people would find really boring…
Until you had to live without it.
It’s a completely invisible “Alpha Metal” found in everything from car engines, pipelines, air tanks, power tools… even your kitchen sink!
READ MOREThe Death of Direct Mail
A while back, my Australian partner Malcolm Auld sent me a piece by a marketing expert named Tom Evans, which stated that “direct mail for customer acquisition is dead.” You should still put your money into direct marketing, said Tom — but do it online.
READ MOREThe Language Perfectionist: A Useful New Language Resource
Given the depressed state of literacy, the appearance of an excellent new guide to grammar, style, and usage is an occasion for rejoicing. The Accidents of Style by Charles Harrington Elster, just published, is a volume every writer should have at hand. It will help you polish your prose, express…
READ MOREThe Importance of GDP Growth Rates
What do the following major brands have in common? Budweiser Lysol Ben and Jerry’s ice cream 7-Eleven Gerber baby food Brooks Brothers Motel 6 American Idol Wild Turkey bourbon If you said that they are all owned by non-U.S. companies, go to the head of the class. The United States…
READ MOREWhat Jim Brown Knows
Jim Brown is arguably the best all-around athlete ever.
He was a track star, one of the nation’s finest lacrosse players, averaged 38 points per game on his high school basketball team, and broke NFL records as a running back for the Cleveland Browns. In 2002, The Sporting News named him the greatest football player of all time.
READ MOREWhat Are Your Core Values?
Many marketers called the commercial “brilliant,” “effective,” and even “inspirational.”
I say it took the easy way out.
You know the one I’m talking about — the Nike commercial that ran right before the Masters Golf Tournament. Where Tiger Woods somberly looks into the camera as his father’s voice asks him what he’d learned, blah, blah, blah…
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