The Mistake That Almost Killed Some of the World’s Biggest Brands
Firms that spend more money on discounting than advertising are far less profitable than those that spend more on advertising than discounting.
READ MOREWhy Your Next Bad Idea Might Be Your Best Friend
YOU DON’T HAVE TO BE A FLOP TO BE A FAILURE
I’ve invested plenty of time in failing ventures too.
5 Rules to Starting Your Internet Business
Start your internet business on a solid foundation by following five rules that ensure you connect with viewers, show your passion, and make money.
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Revisiting The Rockefeller Habits
The 5 essential habits for business success that you can take from the Rockefeller system, highlighted in the book The Rockefeller Habits.
READ MOREHow to Add More Profitable Products to Your Product Funnel
Leverage is a way to get more with less… online marketing, this means getting more products, traffic, and sales with less of your own time, energy, or money.
READ MOREAre You Great at What You Do… or Could You Be Greater?
Imagine being one of the world’s top athletes in basketball – unfathomably gifted and operating “at the top of your game.” And then realizing that’s what’s holding you back from reaching your true potential. That’s what bestselling author Malcolm Gladwell asked panelists at the 2011 Sloan Sports Analytics Conference to…
READ MOREMarketing Truths from Scientific Advertising
I have been in the marketing business for more than 30 years. And in all that time, I’ve read only a handful of books on advertising.
READ MOREHow to Make Yourself Luckier
When I discovered “success anorexia” and Afformations in 1997, I knew that I had finally found my Because – the reason I was here on Earth: to teach people how to stop keeping themselves from success and manifest their desires faster and easier. Only problem was, I had no idea…
READ MOREWhat Moves You Closer to Success
If you’d drop dead tomorrow of a heart attack if you ate a greasy meal today, would you do it? Of course not. Yet heart disease is the leading cause of death, responsible for 25.4% of all deaths in the United States alone. Or how about fastening your seat belt?…
READ MOREAre You Holding Yourself Captive?
Did you know that elephants are trained to stay where they are by tying a rope around one of their massive legs and attaching it to a peg in the ground? Can the peg and rope really hold back an elephant? Absolutely not! Then why does it work? Because elephants…
READ MOREAnother Way to Make Money on Oil
In 2008, Exxon Mobil set a quarterly record for US companies. They made $15 billion in profits when oil prices were above $100/barrel. With oil prices still lingering above $100/barrel, they (and the rest of the oil majors) may not set a new record but they will still make obscene…
READ MOREEliminate the Flu and Make 136%
Two years ago this month, the world was gripped by fear. A global pandemic had emerged. And no one was ready for it. It was the H1N1 virus – swine flu. Fortunately our worst nightmare never came true. While the strain killed an estimated 18,000 people worldwide, it accounted for…
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