Eliminate the Flu and Make 136%
Two years ago this month, the world was gripped by fear. A global pandemic had emerged. And no one was ready for it. It was the H1N1 virus – swine flu. Fortunately our worst nightmare never came true. While the strain killed an estimated 18,000 people worldwide, it accounted for…
READ MOREThe Language Perfectionist: Of Course This Point Is Important
The expression of course looks innocent, but it can create problems. Writers and speakers casually insert the phrase to indicate that something is obvious or self-evident. In most cases, it’s perfectly acceptable. But in others, it can sound insulting or patronizing. The Penguin Dictionary of American English Usage and Style,…
READ MOREKissing Frogs Equals More Profits
Of all the important elements you need to run a business, what do you think is the most important? Good marketing is critical… Top-notch sales copy is key… High-quality products and/or services – definitely important… Good ideas – essential. But you can get all of these things – and more…
READ MOREProfit Opportunity: Profiting From What Governments Do Best
Disasters have a way of creating big investment opportunities in their wake. It happened last April after the massive Gulf oil spill. And now it’s happening again in Japan. Following the Macondo Gulf blowout in 2010, the main concern was how to make the production of offshore oil less dangerous.…
READ MOREWhat a Theme Park Can Teach You About Business
Say what you will about theme parks. (Too expensive! Too cheesy and artificial!) But they do get at least one thing right. They bend over backward to make the customer experience as good as it can possibly be. Take visitors with young kids, for example. Here are a few conveniences…
READ MOREBusiness Success is Easier than Before
I was sitting around socializing with some friends the other day when one of my guests told a story about how an acquaintance had driven off the highway and into a farmer’s field… She followed the tractor path four and half kilometers into a wooded bog and eventually buried her…
READ MORECopycatting Is a Good Thing
“So far, my website is pretty much identical to the Early to Rise site,” PG told me. PG is one of my coaching students. I had just asked him to tell me about the progress he was making with his online business. He had a sign-up box on the top…
READ MOREDouble Your Personal Power
In any organization, power moves inexorably to those who speak well. By well, I don’t mean eloquently. I mean persuasively. There is an art and a skill to persuading people to accept your ideas.
READ MOREThe Language Perfectionist: Amusing April Acronyms
A few months ago, I wrote a serious column about acronyms. Now April Fools’ Day provides an appropriate occasion to explore the humorous possibilities of acronyms and initialisms. You say you didn’t know that abbreviations can be funny? Sure you do! This is a phenomenon that everyone has encountered or…
READ MOREProfit Opportunity: The Baby Boomers’ Last Spending Spree
Don’t even try to guess what the next big winner will be in the health care sector. Nobody knows which pharmaceutical company will come up with a blockbuster drug. Or which insurance company will benefit most from the new health care bill. But you can make big profits by betting…
READ MOREHealth Care for the Next 20 Years
One of the major ways for investors to make money over the next 20 years will be in the health care sector. The reason can be summed up in two words: baby boomers. At 75 million strong, they will be spending an unprecedented amount of money on health care as…
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