Recent posts related to

power of the brain

Recent posts related to

power of the brain

Switch on Your "Longevity Gene"

By Dr. Al Sears | 04/18/2008

Resveratrol’s power to enhance your life goes beyond anti-aging…

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The Sales Letter Length Debate Rages On

By Early To Rise | 04/18/2008

Michael Masterson tackled in his recent article, “How Long Should a Sales Letter Be?” You may have agreed with him that long copy wins – but not all of your fellow ETR readers did.

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We Aren’t Watches, So We Shouldn’t Be Timing Things

By Rick Pendergraft | 04/18/2008

Many economists are finally starting to use the “recession” word to describe the U.S. economy. Almost daily, someone is calling the bottom of the market.

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Loose Talk Costs

By David Cross | 04/18/2008

Loose talk in business may not be a life and death situation, but it, too, can be costly.

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Get Off the Internet

By Mary Ellen Tribby | 04/17/2008

If you’ve got an Internet business, I’ve got a secret to getting your business to leap forward: Get offline.

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The Art of Letting Bad Things Happen (and Weapons of Mass Destruction)

By Tim Ferriss | 04/17/2008

It’s not that I go out of my way to irritate people – not at all – but I recognize one critical fact: Oftentimes, in order to do the big things, you have to let the small bad things happen.

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Alternative Medicine for Sleep, Part 3

By Dr. Ray Sahelian | 04/17/2008

If you have no trouble staying asleep, but find yourself lying awake for hours before finally drifting off, you may have onset insomnia. Here are two herbs that can help…

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A Company’s Misstep Can Lead You to Profits

By Rick Pendergraft | 04/16/2008

Starbucks (SBUX) CEO Howard Schultz recently announced that the company would start offering energy drinks in its stores. He also mentioned that Starbucks would be getting into the “health and wellness business.”

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Alternative Medicine for Sleep, Part 2: A Natural Way to Get Your Zs

By Dr. Ray Sahelian | 04/16/2008

If you’re having trouble getting to sleep, don’t ask your doctor to pull out her prescription pad just yet. Prescription sleep drugs are often effective, but can have side effects.

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How to Use Video to Cash In On the Rapidly Changing World Wide Web

By Jim Daniels | 04/16/2008

The rapid growth of high-speed Internet connections has given birth to one technology in particular that you need to be focused on: Video.

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Make Mine a Single

By David Cross | 04/15/2008

My friend Brian forwarded me an article espousing the benefits of “double opt-in” versus “single opt-in” for people signing up for e-mail newsletters. Single opt-in requires them to sign up. Double opt-in adds an extra step…

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Don’t Trick Your Prospects: A Marketing Lesson From the Movies

By Charlie Byrne | 04/15/2008

The purpose of a great headline is to get your readers’ attention. And the purpose of the remainder of your sales letter is to get your readers to buy your product or service. But if there is a disconnect between what the copy promises and what the product delivers, you’re going to have dissatisfied customers who feel betrayed.

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