How “The Liberty Street League” Got Its Name
Take a few steps away from the grim reality of “The Street”… past the offices that once housed Merrill Lynch… beyond the New York Sports Club, where finance managers now sit crying in their single-malts.
READ MOREUsing Stumbling Blocks as Stepping Stones
Everyone makes mistakes – and the busier you are, the more mistakes you will make. The only question is “How well and how effectively do you deal with the inevitable ups and downs of life?”
READ MOREHow to Prevent “Scope Creep”
You receive an invoice from your website or software developer. You query a charge you didn’t know about. The developer tells you it relates to a new feature they developed… one that you asked for.
READ MOREHow to Firm Up Your Backside
Most every gal in the gym is familiar with the lunge. You see hordes of women doing lunges. Some trainers even have them walking around outside doing lunges.
READ MOREIf You Get Knocked Down, Get Up
The letter was from the publisher of a magazine where I’d just placed an ad for an instructional ballroom dance video I’d produced. He informed me that he was pulling my ad. Why? After watching the video, he felt that the quality wasn’t good enough for his subscribers.
READ MORE4 More Ways to Turbocharge Your Writing
Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.
READ MOREHow to Find Purpose – and Happiness – in Running a Business
You don’t have to wait until you are financially independent and actually retire to enjoy an early retirement mindset. The sooner you can make your business about something other than making money, gaining power, or in some other way enhancing your personal situation, the sooner you’ll begin loving your work.
READ MOREDoes Your E-Mail Inbox Need a 60-Second Cleansing?
It was a warm Friday morning in Kona, Hawaii… and there I was eating my breakfast with five of my friends, all members of the Transformation Leadership Council.
READ MORE2 Easy Ways to Get More of What You Want
Commenting on articles is a great way to congratulate an author on a great article… to point out any objections you have… to interact with other ETR readers… and to let us know which articles are most useful to you.
READ MOREHow to Eat Better
How would you like to feel better… look better… stop struggling with excess body fat… and help support your community? No joke.
READ MOREThe Wrong Kind of Publicity
You’ve probably seen the Cash4Gold infomercials. You send in your old jewelry, and they cut you a check. But when one curious blogger tried it, he got back a third of the appraised value. He called to complain and get the jewelry back – and Cash4Gold quickly upped their offer.
READ MOREHow to Outsell Your Competition by Treating Your Customers Like Kings
Ask any soft-offer marketer and he’ll tell you: Promotions that create unrealistic expectations for the product invariably result in lower pay-up on the back end. Hard-offer marketers know that over-the-top promises result in much higher cancellation rates and much lower response to secondary sales and renewals.
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