Word to the Wise: Raillery
“Raillery” (RAY-luh-ree) – from the French for “to mock” – is good-natured banter or teasing.
READ MOREThe Other White Meat vs. Fish and Beef
ETR reader Larry F. wrote to us recently with a concern about the health benefits of pork.
READ MOREService With a Smile
Your customers don’t care how bad you’re feeling today. Even the nice ones.
READ MOREETR Reader’s Opportunity of a Lifetime
Karen, an ETR reader from Santa Monica, wrote to ask what I thought about “the chance of a lifetime” she’d just been offered.
READ MOREA Safe Way to Get a Technology Play
One ETF (exchange traded fund) – which is laden with some of the biggest names in technology – is set to offer outstanding returns once the economy recovers. I’m talking about the technology SPDR (XLK), and it allows you to own a “who’s who” of the technology industry, including Microsoft, Google, Intel, Hewlett-Packard, and Apple.
READ MOREIt’s Fun to Know: Will the World End in 2012?
The imminent end of the world has been predicted… well, probably since the first humans set foot on the planet. The date now in vogue with some New Age types is December 12, 2012. This coincides with the end of the current cycle of the ancient Mayan calendar, and also marks the day when the sun will be aligned with the exact center of the Milky Way galaxy for the first time in 26,000 years.
READ MORE7 Ways to Improve Your PPC Campaign
An Unhealthy Sector That Could Make Your Portfolio Sick By Rick Pendergraft As a result of the legal issues big-name companies like Pfizer (PFE) and Merck (MRK) have been dealing with, the pharmaceutical sector is among the worst performing sectors so far in 2008. Several ETFs provide exposure to…
READ MORELiving Rich the Wrong Way: Nate’s Dream House on Oprah
I recently watched a disturbingly warm and fuzzy Oprah show. One of Oprah’s cohorts, Nate Berkus, had been directed to take a schlocky tract house in Seattle and turn it into a “dream home” for an admittedly lovely family. Were they deserving of such largess? I don’t know. I’m guessing Habitat for Humanity chooses the recipients of their good works without so much concern about how camera-friendly they might be.
READ MOREIt’s Fun to Know: More Groundbreaking Research at the International Space Station
Do boomerangs work in low gravity?
READ MOREThe Curse of the Lottery
The story 20/20 did on Jack Whittaker, winner of $315 million in the Powerball multi-state lottery in 2002, was heavy, to say the least. (Since he opted to take a one-time payout, Whittaker actually received “only” a little over $113 million after taxes.) His is yet another in a long line of tales about people who suddenly find themselves immensely wealthy – and subsequently miserable.
READ MOREThe Truth About Fat Loss
Last November, I traveled to Mesa, AZ to hear Bill Phillips speak at a seminar. Phillips is the creator of the Body for Life Transformation Challenge. But at the end of the conference, it wasn’t Phillips’ words that I remembered. Nor was it Richard Branson’s, who spoke to us via…
READ MOREHow to Hire a Freelance Copywriter
Hiring a freelance copywriter is no small responsibility. Make the right choice, and you get great copy that brings in leads, sales, and profits – in bushels. Make the wrong choice, and you end up pouring thousands of dollars down the drain. Fortunately, you can avoid that particular heartache (most of the time, anyway) simply by knowing what to look for in a direct-response copywriter.
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