Recent posts related to

shonda rhimes

Recent posts related to

shonda rhimes

Why You Should Consider a Career as a Freelance Copywriter

By Rebecca Matter | 03/30/2010

When you check your mail and e-mail today, keep an eye out. Did you get a renewal letter for any magazines you subscribe to, perhaps offering a discount or a free gift? How about an offer from a bank to sign up for a new credit card? You’re prequalified and…

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Who Am I?

By Dr. Srikumar Rao | 03/29/2010

You’re at a party and are introduced to someone you find extremely attractive who asks about you. What do you say? A senior executive is interviewing you for what you’re sure is your dream job and asks you to talk about yourself. What do you say? You’re ready to buy…

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Let It Go — Babies Do!

By Dr. Srikumar Rao | 03/26/2010

We drove upstate from Manhattan for a while, parked, and headed out into the forest. The first two hours were just fine. We had an enjoyable late lunch. I didn’t want to litter, so I put the empty root beer bottles back in my pack, and we set out again.…

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The Language Perfectionist: “Don’t Bother Me, I Can’t Cope”

By Don Hauptman | 03/26/2010

Can you see anything wrong with the following sentences? “No longer able to cope, she reluctantly decides to leave.” “I just can’t cope anymore…. Most of the time I can cope pretty well.” “Homer and the rest of the family have trouble coping without Marge.” Or how about the title…

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A Highly Profitable, Laughably Simple Lesson From the Great Depression

By Drayton Bird | 03/24/2010

I have a daughter in Montclair, New Jersey — hometown of the inimitable Yogi Berra. As a result, I have made a bit of a study of his remarks, and one of my favorites is, “You can observe a lot just by looking.” Well, one thing I have observed a…

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Why Positive Thinking Is Bad for You

By Dr. Srikumar Rao | 03/23/2010

The “power of positive thinking” is so firmly enshrined in our culture that knocking it is a little like attacking motherhood or apple pie. Many people swear by positive thinking, and quite a few have been helped by it. Nevertheless, it is not a very effective success tool — and…

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The Four-Legged Stool

By Mark Morgan Ford | 03/20/2010

Years ago, I was given a challenge by a client of mine. They asked me to help them create stronger direct-mail advertising packages than those being used by their main competitor. Problem was, there didn’t seem to be anything wrong with the packages my client was using. They had good…

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The Language Perfectionist: Stillborn Words

By Don Hauptman | 03/18/2010

New words, or neologisms, are coined all the time. Not so long ago, we didn’t have blog, downsize, iPod, megatrend, shareware, Wi-Fi… and many others. But not every newly coined word becomes widely used or even enters the language. As you might expect, there’s a term for this phenomenon: nonce…

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How to Write Well: The Big Idea and Clarity

By Mark Morgan Ford | 03/18/2010

I spend at least half of my time teaching writers how to write better. I’m speaking of writers who work for the information-publishing companies I consult for and for other publishers who pay me to help them make more money. Over the 30 odd years I’ve been doing this, I’ve…

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Meet Sad Sack

By Clayton Makepeace | 03/17/2010

The other day, a guy — a real sad sack — left a post on my blog. Said he’s been a copywriter for decades but has not been very successful at it. It’s not his fault, of course. It’s the world’s fault. More specifically, it’s the direct-response marketing world’s fault.…

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$500k

$500K, the Easy Way…

By Paul Hollingshead | 03/16/2010

I’ve made a lot of money over the years but this year I set a plan to make $500k the easy way, by using my skills as a copywriter.

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Break the Rules, Grow Your Business?

By Roy Furr | 03/15/2010

Could it be that what’s stopping you from making your next big business breakthrough is that you haven’t broken the right rule? Most successful entrepreneurs I know are perpetual rule breakers. In fact, I find it hard to come up with even one who’s played by others’ rules and still…

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