Leveraging Social Media for Leads, Sales, and More!
Although many marketers still don’t understand how to take advantage of social media, I’m here to tell you that it’s a crucial strategy.
It’s a key element of my marketing plans. And it deserves a lot of credit for the six figures in revenue that my consulting business was bringing in — only 10 months after I got started.
READ MOREHow to Double Any Company’s Revenues in 12 Months
Pretentious headline, right? A little “hypey,” no? Actually, no. Not at all. See, all you have to do to double your revenues is… (1) Bring in more new customers… (2) Compel customers to come back to you more often…
READ MOREThe Best Way to Make Money
Can you imagine turning a few hundred bucks into $900 in just three days? Or turning $360 into $720 in just seven days? Fantasy? Hardly. Some investors have found a way to book triple-digit gains without spending hours in front of a computer screen. Today, I’m going to show you…
READ MOREHow to Make Difficult Business Challenges Easier
My friend Bernard opened a furniture shop shortly after he immigrated to Boca Raton, Florida from Manchester, England in the early 1980s. That’s when I met him. I was shopping for an armoire for our bedroom. Most of the nice ones I’d seen were priced above $500. He had a half dozen of the same quality for only $195. I asked him how he was able to do it. With a twinkle in his eye, he said, “It’s not that my prices are good. It’s the other prices that are bad.”
READ MOREFuel Your Business Growth With the Power of Thought
It’s no big secret that I’ve coached more “up-and-comer” Internet entrepreneurs to guru status than anyone else. Heck, that’s why I’m often referred to as “the guru to the gurus.” So it’s no big surprise that I’m often asked… What single trait separates the winners from the losers? My answer:…
READ MOREThe Language Perfectionist: Unintended Double Meanings
Not long ago, an editor e-mailed a document to me, but it somehow went astray. When I told her that it hadn’t arrived, she responded with the words: “I resent it.” I wrote back, jokingly, “What do you resent?”
This is a case of a linguistic ambiguity. Because English is filled with double meanings and puns, such confusions can easily occur. The results can be amusing or tragic — or both.
Here are some classic ambiguous headlines, all alleged to be genuine mistakes. (The first became the title of a book that immortalized such errors.)
READ MOREBe Picky About Picking Fights
Disagreements happen. You can’t always get your way. Everyone has an opinion. There are two sides to every argument. When you’re dealing with family or friends, you expect to have differences of opinion. Perhaps you are willing to fight for your views and what’s important to you. And often, because…
READ MOREAn Invitation to Make a Lot of Money Fast
Today, I am going to give you a way to make a lot of money. And after I have explained it, I will tell you exactly how to get started.
It is a very simple strategy. I have used it and have personally seen it being used at least 100 times in the last 10 years. In the beginning, the success rate was less than 50 percent. But now, because of what we have learned, it is probably over 90 percent.
READ MOREHow to Master the Art of the Upsell
Salt is a restaurant tucked away near Patterson Park in Baltimore. I ate there last week. I’d give it 8.5 points out of 10, which for me is a very good rating. The food was great and I received an immediate warm and friendly welcome by the owner, Jane. But…
READ MOREThe Language Perfectionist: Punctuation Peccadilloes
I titled a recent column “Don’t Bother Me, I Can’t Cope.” An eagle-eyed reader pointed out that the sentence contains an error called a “comma splice.” Because the two phrases could be complete sentences, they should be separated by a semicolon, not a comma. But as I noted, I…
READ MOREDon’t Gamble
“Don’t gamble; take all your savings and buy some good stock and hold it till it goes up, then sell it. If it don’t go up, don’t buy it.” Will Rogers’s observation on the stock market is as true today as it was over 70 years ago. It speaks to…
READ MOREWant Lots More Sales? Avoid These Seven Deadly Sins
A few years ago, after making a speech about copywriting that I thought was excellent in every way, my childish delight at my own brilliance was destroyed by a cynical listener. He said, “Well, you seem to know just about everything about what to do in order to write good…
READ MORE