How to Get Paid for Interviewing Executives and Celebrities
Did you know that you can get paid for asking questions? It’s true! And in the process, you’ll meet interesting people, make powerful contacts in various industries, and, most important, be doing “work” that is fun and easy. In fact, I made more than $10,000 in my first three months…
READ MOREHow Baby Boy Spencer Can Help Your Business
“Hey Sam, how’s Spencer doing? And how does Holly like being a big sister?” As Sam, an industry colleague, answered my questions with a huge smile on his face, I could not help but notice the quizzical look on our fellow colleague Patty’s face. Later, Patty pulled me aside and…
READ MOREDo You Have What It Takes to Succeed at Internet Marketing?
When you hear about all the folks who are making thousands of dollars a week in passive income by selling information products on the Internet… and “working” only a few hours a day… … it’s tempting to want to jump on the bandwagon. But before you take the leap, it…
READ MOREThe Power of Trust
My friend “Roy” is a talented businessman and — in most respects — a natural-born entrepreneur. He’s made several fortunes in his life, but he’s lost them too. As I write this, he is starting over again — for the fourth time. “My life has been a roller coaster,” he…
READ MOREStealing the Thunder
I’ve been working with our copywriters on a daily basis for about six months now. I have noticed that many of them make a lot of the same mistakes. Today, I will focus on one of them. I call it “Stealing the Thunder.” Here’s an example. The following is a…
READ MOREThe Language Perfectionist: More Bloopers and Snappy Comebacks
Here’s another batch of amusing mistakes gleaned from the media, each followed by a mischievous retort. If you’ve ever committed an embarrassing linguistic error, it may be comforting to know that even professional journalists and their editors can be guilty of blunders and howlers. Warning: In some instances, you may…
READ MORECancer-Proof Your Body
If you don’t have enough oxygen in your bloodstream, energy production drops, and your cells lose their ability to repair DNA. A low oxygen level in the cells — chronic hypoxia — is a cause of chronic disease, especially cancer. Unfortunately, in our modern world, this low oxygen state is…
READ MOREGet Rich in Your Niche
The most important piece of advice I ever give anyone — whether they are a copywriter, consultant, writer, Internet marketer, or retail merchant — is to specialize. Find an under-served niche that needs what you are selling… and become the leader in that space. When I give this advice, the…
READ MOREHow I Almost Made — and Then Did Make — a (Very) Small Fortune
As a regular reader of ETR, I am frequently reminded of my own entrepreneurial adventures. The earliest involved my brother Leo. Our first moneymaking idea involved automobiles.
READ MOREA Question for Michael Masterson
“We sell fresh seafood to 4- and 5-star chefs, primarily in central North America. We have seen a reduction of 20 to 30 percent in our sales over the past 16 months. Can you recommend anything to help us ‘ramp up’ sales without necessarily ramping up marketing expenses?” T.L. Apple…
READ MOREThe What If Game
Market pessimists have been playing the “what if” game for at least a year now. As in… What if inflation runs over the economy like yesterday’s road kill? What if the government raises rates too soon or too sharply? What if people are too strapped to start spending again? What…
READ MOREHow Natural Born Multimillionaires Feel About Change
In the Jan. 16 issue of the Michael Masterson Journal, I said that the average person is resistant to change, whereas the natural-born multimillionaire (NBMM) embraces it. That was simplistic. In fact, most people — intelligent or otherwise — are resistant to change. That’s because the instinct to distrust change…
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