Your 4 Toughest Competitors in Internet Information Marketing
There’s a lot of money being made in marketing information products online today. But there’s also a lot of competition – as I’m sure you’ve noticed.
READ MOREIt’s Not Just About Price When Creating Great Real Estate Deals
Real estate can be an instant wealth creator… as long as you learn a critical lesson about deal making. When my husband and I purchased a duplex, we instantly added $20,000 to our net worth and $500/month positive cash flow to our pockets. And we did it simply by getting to the heart of the seller’s problem and offering a perfect solution.
READ MORE5 Steps to Overcoming Fear and Getting Rich With Real Estate
Thanks to low interest rates and increasing rental rates, my husband and I are enjoying more cash flow from our rental properties than ever before. Sure, our properties aren’t worth quite as much as they were last year. But they are still making us money. And because we purchased in desirable areas, we know they will increase in value over time.
READ MOREProtect Your Most Precious Business Asset
In business, your name is – at the most basic level – all you’ve got. So whenever you sell anything, you must make sure it is of the highest quality, it is backed up by top-notch customer service, and that you don’t just deliver on all the promises you make in your advertising… you over-deliver. When you do make a mistake (it happens), you must do everything you can, as quickly as you can, to make it right.
READ MOREGoogle’s Duplicate Content Penalty
Google doesn’t like twins much. That is to say, Google penalizes Web pages that it deems to be near-exact copies of existing Web pages. It won’t let them appear in search results.
READ MOREA Powerful Negotiation Tactic That Can Open New Doors
Just the other day, I had a conversation with a television producer regarding a reality TV project of mine that his group is considering developing. “Rob” told me that they are moving into scripted programming in addition to reality TV. And he mentioned that they have a couple of projects they are excited about, but need rewrites.
READ MORESpeedwriting 101
Back in The Day, copywriting was a leisurely business – almost a pastoral pursuit. The client’s marketing folks got you on the phone, described the product, told you what they’d tried before and how it’d worked… what they’d been learning and thinking lately… and you brainstormed the themes you might use for a new promo.
READ MOREAre You Barking Up the Wrong Tree With Your Marketing Efforts?
They’ve been calling me at least once a week for the past three months. Every time they do (at least, on the occasions when I pick up), I say the same thing: “Please don’t call me during work hours. I’ll be happy to consider this offer, but I’d rather see it in writing. Can you e-mail me the details?”
READ MOREIf You’re Late on Your Taxes…
Tomorrow’s the deadline for filing your taxes, and you’re not ready. Maybe you had personal problems. Maybe you kept procrastinating… or are a little lazy. It happens. What should you do?
READ MOREThe Human Machine
For the great thinkers of the world whose job it is to make sense out of life – from Plato to Will Durant… from Epictetus to the Dalai Lama… from Montaigne to Eric Hoffer – the foundational rules never change. The universal principles of human nature are constants. And in a world of chaos and madness, that’s nice to know.
READ MOREBuild Your E-Mail List With the Relevancy Principle
“Dear ETR, I was wondering if you accept articles for your newsletter?” I get e-mails like this on a weekly basis. And I applaud the senders for their initiative. Since ETR has over 450,000 subscribers, it is a good marketing strategy to get your name and ideas – and a link to your website – into our newsletter.
READ MOREBig Fat Fitness Lies
Hold it. You may be exercising and eating all wrong. You may have been led to believe a lot of very stupid and untrue things about what it takes to get fit. Things like:
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