Big Pharma’s Cancer Cure Secret
Corporations are great at keeping secrets. Take Coke, for instance. Coca-Cola is more than 120 years old – and only seven people in the company’s history have known the Coke formula. Then there’s drug giant Eli Lilly. While working as an organic chemist, I was appalled to learn how they…
READ MOREThe Easiest Way to Start an Online Business
If you’ve caught the Internet entrepreneur bug, you probably can’t wait to get started making money with your own website. Of course, you’re going to need a few things first – namely, products and effective sales copy to sell them.
READ MOREThe Power of Three
Here’s a little copywriting trick I learned long ago. It will help you prove any point you want to make. After you’ve made a claim – such as “Skippy is the best peanut butter in the world” – support it with three consecutive paragraphs of proof. In this case, the…
READ MOREA Sure Way to Play Uranium
No commodity has disappointed more than uranium. But don’t let that put you off. Now is the perfect time to become a uranium buyer. (I’m assuming that you’re not the head of state of either North Korea or Iran!) Prices hit $136 in 2007 and then began a long pullback to around $40. They bottomed in April and have since rebounded to the $50 per pound level.
READ MOREThe Classic Copywriting Argument
With the brouhaha of Web 2.0 going strong, she can be excused for her doubts. And the fact is, if I woke up tomorrow and realized the universe had changed in such a way that a decent sales pitch no longer required persuasion, proof, credibility, believable offers, and all the other classic ingredients… and we could now create sales with just a smidgen of copy here and there, like dabs of gray ink in the colorful wonder of an over-designed Web page… well, I’d be the first one writing short copy that day.
READ MOREJump Into a TV Career With This Powerful Selling Tool
The low cost of producing reality shows, combined with their large audiences, equals big profits. According to The Wall Street Journal, each episode of UPN’s Top Model costs about $800,000. Meanwhile, the cost of an average scripted drama is in the range of $2 million.
READ MOREA Plethora of Errors
As a writer on language, I’m especially sensitive to mistakes I encounter while reading. They seem to leap off the page, and I gleefully seize them as potential material for this column.
READ MOREHigh Blood Pressure? Get More of This Mineral
High blood pressure? Drop the mercury a notch by getting more potassium in your diet. In a recent scientific review published in the Journal of Clinical Hypertension, researchers evaluated the literature for blood pressure studies on potassium, calcium, and magnesium. While all three of these nutrients help lower blood pressure, potassium was found…
READ MOREWhat Inspires YOU to Be a Better You?
Michael Masterson has mentioned that the good and decent acts of friends, family, associates, and strangers have inspired him to make it one of his New Year’s resolutions – every year – to become a better person….
READ MOREOne Website… or Many?
“When selling information products on the Internet, what are the pros and cons of having a home website with more than one product and having micro-sites only for the more expensive and lengthy products vs. having a micro-site for every product?”
READ MORECelebrating Stevia’s New Status
Stevia is a plant whose leaves contain compounds that are more than 200 times sweeter than table sugar but have no calories. I was introduced to this natural herbal sweetener in the late 1990s by a friend.
READ MOREWill Reproducing Content Hurt My Web Ranking?
“I’ve read that a website or blog needs original content to get ranked higher by the search engines. If I use content from ETR’s newsletters/website on my blog, will that hurt my Google ranking and keep me from getting traffic?”
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