The Power of Negative Visualization
When Norman Vincent Peale wrote The Power of Positive Thinking 60 years ago, he received a stack of rejection slips from publishers. Dejected, he threw the manuscript into the trash, forbidding his wife to remove it. She didn’t. The next day, however, she took the manuscript, still inside the wastebasket, to a publisher who accepted it. The book became a foundation of the human potential movement, selling more than 20 million copies in 47 languages.
READ MOREWhy China Can’t Save Us
De-coupling lives again, but I wouldn’t bet the farm on it. Remember when it made the rounds over a year ago? The idea was that even if the U.S. economy caught pneumonia, the rest of the world would at worst get a bad cough. It was argued that Europe and China were much less reliant on the U.S. economy than ever before. And China, with its massive import needs, would also keep economies from Brazil to Australia humming.
READ MOREMSG and Weight Gain
Many people avoid monosodium glutamate (MSG) – the so-called “safe” flavor enhancer – because they get a headache or upset stomach after eating it. But here’s another reason to avoid MSG: It might be causing you to gain weight. MSG has been used for some time to “fatten up” lab…
READ MOREAn Advanced Internet Marketing Tactic
Your website visitors will convert – to buyers or subscribers – when they’re ready, willing, and able. And the usability testing and feedback gathering you do should give you an idea of which of those three factors will make the biggest difference. Ready: Are your visitors ready to take the action…
READ MOREThe Impossible Dream
A reader recently sent me an e-mail in which he griped about his “impossible situation.” I guess it’s all in the eye of the beholder, because to me it appeared that his was an impossible situation with a lot of possibilities. So what, exactly, is an “impossible situation”? More specifically,…
READ MOREBurn Carbs Not Fat!
What’s the best way to get rid of ugly belly fat? If you say “Long, slow cardio to burn as much fat as you can during your workout,” you’ve got it wrong. I’ve written before in ETR about the futility of cardio. But there’s another argument to consider. It’s well…
READ MOREKnow What You’re Doing
When “Winston” asked me to help him promote one of his products, I agreed to mention it in my e-mail newsletter. I told him that all he needed to do was give me a coded link for his landing page. If you’re at all involved in marketing on the Internet,…
READ MOREWhy You Must Master Direct Marketing for Real Estate Investing Success
When you think about real estate investing, my guess is that you don’t immediately think “direct marketing” as well. But direct-marketing skills are essential to almost every aspect of real estate investing… from finding motivated sellers… to buying a property… to finding your ideal buyer… and more. In fact, mastering…
READ MOREImitation: The Secret to Stronger Sales Copy
I had an old friend – no longer with us – who used to say, “If writers write, copywriters copy. Isn’t that how it works?” I wince to hear it put that way, given the many times I’ve sat there staring at a blinking cursor and trying to come up…
READ MOREThe Most Valuable Thing That Money Can Buy
Take a sheet of paper and draw a vertical line down the middle of it. On the left side of the page, under a column marked “Things I Enjoy,” make a list – maybe something like this: Time with family and friends Reading My hobbies (List them.) My house My…
READ MORENavigating the New Market
Since the first day I started working in the stock and bond business, the old timers – the guys I have always sought out as a great source of advice – have said almost without exception, “The markets don’t change.” This mantra was in response to those in the business…
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