Word to the Wise: Philter
A “philter” (FIL-tur) is a love potion or charm. It is derived from the Greek for “to love
READ MOREThe Housing Bust Is Still Kicking
The biggest drag on the stock market this year can be summed up in one word: Housing. And though many gurus are trying to call a bottom in the housing market, they’re dead wrong.
READ MOREHow to Get Your Sweet Fix Without Sabotaging Your Health
By Shane “The People’s Chemist” Ellison If you could make one simple change in your diet to help you melt fat, sleep better, and improve your memory … wouldn’t you do it? What if that same simple dietary change could increase your energy, conquer depression, save your eyesight, restore your…
READ MOREThe Language Perfectionist: A Comprise Winner
Among the many misused words in the English language, one of the most common is surely comprise.
READ MORELearning About Charts
When it comes to short-term trading, I base most of my decisions on technical analysis, and then use sentiment analysis as a secondary driver.
READ MORECreating Your Site’s Personality to Turbo-Charge Sales
Most people’s websites are B-O-R-I-N-G! I’m talking zzzzzzzzz city! That’s no way to distinguish yourself in a competitive market. If you want people to remember your site and keep coming back to it again and again, it has to project a unique personality. Two of my favorite examples: Demotivation.com and…
READ MORECoffee Ain’t So Bad After All!
People who already drink a lot of coffee don’t have to feel ‘guilty’ as long as coffee does not affect their daily life.
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How to Grow an Event-Promotion Business
You can start an event promotion business for as little as $100, and it can make thousands in a single night, while offering opportunities for expansion.
READ MOREThe Trouble With Cold-Calling
I won’t deny that cold-calling can work. Yet in 99 out of 100 cases, my advice is never to do it.
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The Most Important Part of Marketing
The “most important” part of marketing will have the greatest effect on sales, and it’s not the copy, the offer, or the budget.
READ MOREDear ETR: “I would like to expand my business and create a website”
Dear ETR: “I would like to expand my business and create a website.” “Michael, I am one of many who have read your e-letter from the beginning. I listened to your advice and started a very small business that brings in a small amount of money. Now I would like…
READ MOREA Powerful Persuasion Tool That’s as Simple as “Imagine This…”
When you know how to create the kind of image that will get an emotional response from your prospect… and you get that prospect to accept the image as a potential reality… you will have no trouble at all persuading him to do what you want.
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