Build Your E-Mail List With the Relevancy Principle
“Dear ETR, I was wondering if you accept articles for your newsletter?” I get e-mails like this on a weekly basis. And I applaud the senders for their initiative. Since ETR has over 450,000 subscribers, it is a good marketing strategy to get your name and ideas – and a link to your website – into our newsletter.
READ MOREBig Fat Fitness Lies
Hold it. You may be exercising and eating all wrong. You may have been led to believe a lot of very stupid and untrue things about what it takes to get fit. Things like:
READ MOREWhat to Do With Your Great Ideas
You’ll feel great – even inspired – when all your brainstorming and research yields a Big Idea, whether it’s for a new product, a marketing campaign, or a headline for a sales promotion. But you’re not done.
READ MOREAre You Socially Awkward?
You’ve no doubt heard about how social media is taking over the world – or at least the Internet marketing world. And depending on your perspective, this takeover may seem hostile, especially if you’re new to online marketing and have just started to build your own Internet business.
READ MOREBuy China Now
China will lead the world out of this economic slowdown, and the money to be made by investors is beyond your wildest dreams. Three reasons China will explode: (1) They have no debt and a $3 trillion surplus. (2) They consider 6 percent growth to be a recession for their country. (3) Most important, China’s government puts China first.
READ MOREMichael Masterson in Movie Land
After a movie has been half-shot, you can’t fire your principal actors. You must keep them because you can’t afford to re-shoot all the scenes they have been in.
READ MOREA Picture Can Be Worth Thousands
Back when my wife Blanca began her first business – a housecleaning service – she was skeptical about including a photo of herself in her ads. So I told her I’d prove it would make her money.
READ MOREMistakes in the News
You might assume that respected publications employ battalions of skilled editors who work assiduously to ensure that no errors appear in their pages. Maybe so, but the mistakes don’t always get caught. Here are four that I recently found in major newspapers:
READ MOREWhat the Heck Are These Delusional Madison Avenue Types Thinking?
Sometimes I get good ideas from looking in other business niches and seeing how they might apply to direct marketing and internet marketing.
READ MORE10 Best Practices for Safe Workouts
When Carrie showed up for her first weight-loss workout with me, she was injured. Only three weeks earlier, she had made up her mind to lose weight. So she started running for 45 minutes per day. But doing so much, so soon was a bad idea for her body, given that she was 20 pounds overweight and hadn’t gone running in years.
READ MOREA Free Way to Build Your E-Mail List
As an Internet marketer, your most important possession is your e-mail list – people who have given you permission to contact them.
READ MOREFinding Happiness and Hope in Tough Times
Feeling down because of the current state of the economy? Michael Masterson presented a simple way to overcome those feelings of despair in his article “Defeating Depression Before It Defeats You.” ETR readers took comfort in his words. Here’s some of what they had to say:
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