How to Outsell Your Competition by Treating Your Customers Like Kings
Ask any soft-offer marketer and he’ll tell you: Promotions that create unrealistic expectations for the product invariably result in lower pay-up on the back end. Hard-offer marketers know that over-the-top promises result in much higher cancellation rates and much lower response to secondary sales and renewals.
READ MOREBigger Arms, Better Heart?
Strengthening my arms is a big part of my strength-training routine – and it’s probably the same for you. But here’s something that may surprise you: You can burn more fat AND help your heart… just by getting your arms involved in your workouts.
READ MOREA Little-Known Hero in the Battle Against Aging
One of the primary causes of problems related to aging – not just the outward signs of aging but also cataracts, Alzheimer’s, Parkinson’s, atherosclerosis, etc. – is oxidative stress, where the immune system has more free radicals than it can handle.
READ MOREThe High-Speed, Low-Cost Catalyst
Time is your ally when you take action. But time is a two-sided coin. If you hesitate or procrastinate, time becomes your worst enemy. As a general rule, I assume that if I take action perceived problems will tend to disappear – and that the more I hesitate, the more time I give new obstacles to come on the scene.
READ MOREI’m looking for ways to supplement my primary income
I have a strong background in Corporate Finance, and I’m looking for ways to supplement my primary income or to transition into my own business. Most of your recommendations are for people with sales and marketing backgrounds. Do you have suggestions for someone with more quantitative skills and experience?”
READ MORE2 Unlikely Sources of Fat-Loss Advice
Recently, I came across two quotes that are unlikely sources of fat-loss advice. The first is from legendary real estate speculator Frank McKinney: “Figure yourself out. Spend time in introspection.” The other is the title of a coaching program from Dan Sullivan: “Discover your strengths.”
READ MOREDo Your Personal Goals Take a Back Seat to Work?
Early in my career I became quite adept at setting a schedule for my workday and sticking to it. This “time tasking” made me very efficient and productive. But I had a heck of a time doing the same when it came to my personal and social goals. I was so involved in moving my business and financial goals forward, I simply ignored the rest. And because of that, I wasn’t making my time outside of work count for much of anything!
READ MORETalking Trash About Customers
If you run a business where your employees interact with customers, clients, business partners, vendors, etc. (pretty much any business), you must have a zero-tolerance policy for “trash talking.” Employees should put on a public face when anyone outside the company is around. No gossiping, no insulting comments about former associates… nothing negative.
READ MOREA Taste of Advice Marathon Runners Hate
Most aspiring marathon runners are smart enough not to buy a beat-up used car for $300 and try to drive it across America non-stop. But they have no problem taking their overweight, used up, beat-up, weak bodies and trying to run 26.2 miles in under 4 hours.
READ MOREProducts to Help You Start and Run an Internet Business
Thanks for the great question. I know that there is a lot of opportunity out there – and trying to figure out where to focus your learning can be a challenge.
READ MOREWhat the Latest Shift in Search Engine Rankings Means for Your Site
The world of search engine optimization (SEO) is in an uproar these days. If you have an Internet-based business, you need to know what’s going on – and how you can take advantage of it.
READ MOREStocks May Not Be Cheap Enough Yet – and Here’s Why
According to Michael T. Darda, Chief Economist for MKM Partners LLC, stock analysts have overestimated earnings by an average of 30 percent to 35 percent in the last three recessions. For millions of investors who use low P/E ratios as a litmus test for selecting stocks, that’s got to be a rather unpleasant shock.
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