Recent posts related to

why

Recent posts related to

why

5 Advanced Copywriting Tips

By Lesa Gutenkunst | 04/26/2011

On Thursday night I’ll be meeting superstar copywriter Robert Phillips for dinner, and while I won’t be recording our conversation, I’ll bring you some of his tips on Monday, or maybe even in Friday’s QnA email. Fortunately I did recall a call with Robert a couple of months ago – for my Mastermind group…

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100,000 Frequent Flyer Miles Without Flying

By Lori Allen | 04/26/2011

Chris Guillebeau is on a quest to visit every country in the world. He’s traveled to 141 countries so far, and he’s flown to several of them on someone else’s dime.

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Above All, Discretion

By Robert Ringer | 04/25/2011

There’s no question that some fans felt cheated when they found out that Major League Baseball players have been using performance-enhancing substances for years. It appears, however, that they are in the minority. Most fans don’t really care all that much about steroid usage. At the very least, they’re willing…

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Make Your Writing More Persuasive

By Mark Morgan Ford | 04/23/2011

It appears, the scientists say, that our brains are hardwired to trust simpler things. This makes complete sense, if you think about it. Our primitive ancestors…

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The Language Perfectionist: Ambiguous Alerts

By Don Hauptman | 04/22/2011

It’s time once again for a roundup of ambiguities in the media. That is, badly written sentences that puzzle, confuse, or mislead readers because they lack clarity and can be interpreted in more than one way. Check your writing to ensure that you don’t commit this common error. I found…

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The Mistake That Almost Killed Some of the World’s Biggest Brands

By Drayton Bird | 04/21/2011

Firms that spend more money on discounting than advertising are far less profitable than those that spend more on advertising than discounting.

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Why Your Next Bad Idea Might Be Your Best Friend

By John Forde | 04/20/2011

YOU DON’T HAVE TO BE A FLOP TO BE A FAILURE
I’ve invested plenty of time in failing ventures too.

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Internet Business

5 Rules to Starting Your Internet Business

By Craig Ballantyne | 04/19/2011

Start your internet business on a solid foundation by following five rules that ensure you connect with viewers, show your passion, and make money.

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Revisiting The Rockefeller Habits

By Craig Ballantyne | 04/19/2011

The 5 essential habits for business success that you can take from the Rockefeller system, highlighted in the book The Rockefeller Habits.

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How to Add More Profitable Products to Your Product Funnel

By Brian Edmondson | 04/19/2011

Leverage is a way to get more with less… online marketing, this means getting more products, traffic, and sales with less of your own time, energy, or money.

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Are You Great at What You Do… or Could You Be Greater?

By Peter Fogel | 04/18/2011

Imagine being one of the world’s top athletes in basketball – unfathomably gifted and operating “at the top of your game.” And then realizing that’s what’s holding you back from reaching your true potential. That’s what bestselling author Malcolm Gladwell asked panelists at the 2011 Sloan Sports Analytics Conference to…

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Marketing Truths from Scientific Advertising

By Mark Morgan Ford | 04/16/2011

I have been in the marketing business for more than 30 years. And in all that time, I’ve read only a handful of books on advertising.

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