Category of One
What happens when a business with a longstanding “No. 1” competitive edge is no longer “No. 1”? In today’s video presentation, “Mindset Maven” PJ McClure shows you what happens when the game changes and a company doesn’t recognize the change.
READ MOREStarting Out Big When You’re Starting Out Small
When you’re starting any business — an Internet business, for example, with a new website and an e-mail list of zero names — the thought of competing with the established companies out there can be intimidating.
READ MOREWhy You Need to Buy Silver Immediately
If you haven’t yet bought silver, the market just gave you an extraordinary reason to take action… right now.
In mid-October, I told my readers about a coming rally in the U.S. dollar.
READ MOREI Was Blind, but Now IMCing…
In the beginning — when I first signed up for the Early to Rise newsletter — I was OVERWHELMED by the number of e-mails I started to receive. (I just wasn’t accustomed to the quantity of information that I would come to expect from ETR.)
READ MORE2011 class of the Internet Money Club
If you read Early to Rise this week, you know we’re set to launch the 2011 class of the Internet Money Club. (Keep reading to find out how you can get in before anybody else.)
READ MOREA Powerful Tool to Build Your Business
Today, I’m going to tell you about a powerful tool that you can use to build and grow your business. It’s not a tool you can buy… In fact, it’s absolutely free. When used properly, this tool will attract more customers to your business, foster in them a deeper bond…
READ MOREHow to Advertise in the Attention Age
Did you ever visit Piccadilly Circus and Leicester Square in the heart of London? All those bright neon lights! Actually, these days most of the neon has been replaced with gigantic LCD and LED screens, but that’s another story. I mention Piccadilly Circus because it’s the perfect example and exaggeration…
READ MOREAre You Being Duped by These 3 Pervasive Business Lies?
“I was so inspired by your presentation! Now I finally understand what I need to do to start my own business,” Cynthia said. This was just one of many comments I heard after delivering my presentation at the 2010 Glazer-Kennedy Info-Summit. My presentation was called “Perception vs. Reality: Year One…
READ MOREWhy Dominant-Emotion Copy Wins
Albert Lasker and John E. Kennedy revolutionized copywriting by introducing the concept of “reason-why” advertising. Their breakthrough was all about reasoning with a prospect just as a good live salesman would — presenting all the logical reasons why a product should be purchased. Just do that and your ads will…
READ MOREThe Language Perfectionist: Are You Using This Word Correctly?
I can recall when hardly anyone knew the word oxymoron. Now everyone knows it — but few people use it correctly. The word’s popularity can probably be attributed to the late comedian George Carlin, who loved language and wordplay. In one of his most memorable routines, he described phrases such…
READ MORELove Is the Final Answer
There are only two ways to go through life: coming from Love and coming from Fear. Coming from Fear simply means believing in “not enough” — that there’s not enough money, not enough opportunity, not enough health, not enough love, not enough food, not enough water, not enough energy, not…
READ MOREHow Many Times Have You Seen The Godfather?
It starts in darkness, with Nino Rota’s famous score… Into view comes Bonasera, the undertaker. He describes a terrible attack on his daughter. He is asking for justice. He wants the men who attacked her killed. We’re in morally polysemous waters here. The camera slowly zooms out, bringing into view…
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